Seoul Milk Launches Protein Drink 'ClickU White Protein'

Seoul Milk 'ClickU White Protein'

[Asia Economy Reporter Eunmo Koo] Seoul Milk Cooperative announced on the 8th that it has launched 'ClickU White Protein,' which helps with protein supplementation. The recommended retail price is 2,000 KRW for 250ml.

The new product is a protein drink containing natural vanilla extract and uses protein raw materials from the Swiss dairy company 'Hochdorf.' This product's advantages include a long shelf life and the ability to be stored at room temperature for an extended period.

A representative from Seoul Milk Cooperative stated, "The domestic protein product market size grew rapidly from 81.3 billion KRW in 2018 to 254.9 billion KRW in 2020, and exceeded approximately 300 billion KRW in 2021, showing rapid growth over four years. Accordingly, Seoul Milk will focus on diversifying products in line with the expansion and growth potential of the protein market."

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