LG Household & Health Care Launches Two Types of 'belif Super Nights Mask'

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 7th that its cosmetics brand belif has launched two types of ‘Super knights’ masks.

The night sleeping mask pack is a product that condenses belif’s 11 years of herb and efficacy research, and it has a playful product name “knight,” referring to a protector that cares for and shields skin tired from external stress.

The ‘Super knights - Multi Vitamin Mask’ contains a ‘Multi Vitamin Complex’ with four vitamins: B3, C, E, and B12, which revitalizes dull skin. The yellow cream-type mask gently envelops the skin, providing improved transparency to skin dulled by lack of sleep. Its non-sticky formula allows for a thick application before bedtime without discomfort, and the next morning, users can experience clear skin along with moisture and nourishment.

The ‘Super knights - Clear Soothing Mask’ contains a ‘Clear Soothing Complex’ with agave extract and squalane, delivering an immediate moist and refreshing sensation upon application. It offers triple soothing effects to skin stressed by external factors, comfortably caring for tired skin overnight. The transparent sherbet texture excludes ethanol, which can irritate skin, providing a natural cooling sensation and comfortable soothing care.

A belif brand representative said, “As COVID-19 has prolonged, people wear masks for long hours regardless of place or time, and prolonged contact of masks with the skin is one of the external irritants that can fatigue the skin. It is essential to provide skin with moisture, nutrition, hydration, and cooling effects during sleep to intensively care for tired skin.”

This content was produced with the assistance of AI translation services.