Recruitment of Brands Participating in 'Fashion Code 2022 F/W'

Benefits Including Online Order Consultation and B2B Live Commerce Support

The Ministry of Culture, Sports and Tourism, the Korea Creative Content Agency, and the Korea Fashion Designers Federation announced on the 7th that they are recruiting brands to participate in 'Fashion Code 2022 F/W' until the 10th. Fashion Code 2022 F/W is Asia's largest fashion culture market. It has been held since 2013 to enhance the competitiveness of domestic fashion designer brands and support their entry into overseas markets. This year, it will be held for three days from the 15th to the 17th of next month. Through online order consultations and offline pop-up exhibition showrooms, it aims to revitalize the domestic fashion industry, which has been struggling due to the prolonged COVID-19 pandemic. A representative from the Korea Creative Content Agency explained, "Fashion Code 2022 S/S held last October was the largest ever and was jointly held with Seoul Fashion Week," adding, "About 120 domestic brands participated, achieving approximately 900 business matching results."

The recruitment is targeted at domestic brands. Multiple experts will select candidates based on product competitiveness and capabilities. Selected brands will receive benefits such as participation in online order consultations, support for B2B live commerce targeting Chinese buyers, operation of offline pop-up exhibition showrooms, and 3D shooting of representative products for each brand. Companies wishing to participate should prepare eligibility and application documents and submit them via email to the Fashion Code Secretariat by 11 a.m. on the 10th. For more details, refer to the notice on the Korea Creative Content Agency website.

This content was produced with the assistance of AI translation services.