HiteJinro Expands Terra Can Lineup to 5 Varieties... "Strengthening Home Market Strategy"

Clean Lager - Terra Can Lineup (from left: 250ml, 355ml, 400ml, 463ml, 500ml)

[Asia Economy Reporter Eunmo Koo] HiteJinro has strengthened its home market strategy by expanding the can lineup of its clean lager Terra.

HiteJinro announced on the 7th that it will launch new Terra cans. The new sizes are 400ml and 463ml. As the "home drinking" market continues to grow, HiteJinro focused on consumer demand for more variety in can sizes for home use, leading to the release of these new cans. With this, Terra cans now have a total lineup of five sizes: 250ml, 355ml, 400ml, 463ml, and 500ml.

The newly released Terra cans are available at significantly reduced prices per milliliter compared to the 355ml can (400ml -14.5%, 463ml -18.5%). They can be purchased nationwide in 8-can packs at large supermarkets and grocery stores.

Seongtaek Oh, Executive Director of Marketing at HiteJinro, stated, "We will continue to pursue challenges and innovation through products that meet consumer needs, revitalizing the stagnant market atmosphere and leading the domestic liquor market with growth and vitality."

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