Tmon Partners with Influencer 'Ikoko' for Jill Stuart Sports Live Sale

Sale on TVON live broadcast at 8 PM on the 8th
Additional discount applied on top of the basic 20% discount

[Asia Economy Reporter Kim Bo-kyung] TMON will offer discounted sales of new products from JILLSTUART SPORT through a live broadcast on TVON at 8 PM on the 8th, featuring influencer Ikoko.

Ikoko is a famous YouTuber with 490,000 subscribers, known for showcasing various fashion styles and has become a role model for women in their 20s and 30s.

The products featured in this broadcast are from LF's sportswear brand JILLSTUART SPORT's 2022 S/S new collection, a collaboration with 'Richie Rich,' the iconic character from Universal Studios' classic animation.

Through the promotion by TMON and LF, customers can apply a 20% discount on all products, an additional 10% coupon exclusive to Ikoko, and a 5% instant discount coupon during the broadcast, all combinable. Casual looks can be completed with items such as ▲JILLSTUART SPORT X Richie Rich Small Logo Sweatshirt (maximum benefit price 53,550 KRW) ▲JILLSTUART SPORT X Richie Rich Big Graphic Hoodie (maximum benefit price 67,150 KRW), available at discounted prices.

Additionally, 15 customers who verify their purchase during the broadcast will be selected by lottery to receive the representative products, the JILLSTUART SPORT X Richie Rich sweatshirt and hoodie.

TMON plans to continue sales and events for the Richie Rich collection throughout February. Customers who leave comments with their wishes for this year will be entered into a draw to win Richie Rich items worn by Ikoko and Richie Rich merchandise. On the 22nd, a pop-up store will open in Garosu-gil where customers can see and purchase the Richie Rich collection in person.

Lee Sang-min, Head of Strategic Sales at TMON, said, "This event was prepared to offer a fun shopping experience through collaboration with influencers," adding, "We will continue to strengthen content marketing to maximize customer satisfaction, boost partner sales, and attract new brands."

This content was produced with the assistance of AI translation services.