Meal Replacement Powder Sells Well Amid Health Trends and Grain Popularity

[Asia Economy Reporter Moon Hyewon] Following the ongoing health trend since the pandemic, grain-related products are gaining popularity in the food industry.

According to the industry on the 5th, Hyundai Pharm is introducing the meal replacement powder drink '365MEAL,' which allows for convenient and hearty nutrient intake. It features the unique savory and mild taste of grains and is available in three types: dietary fiber, protein, and Icheon rice.

All three types contain 50g of various grain powders, including oatmeal, and can be consumed by mixing with water or milk for a light meal.

Dongwon F&B recently launched two types of plant-based beverages called 'Green Denmark,' made by grinding whole grains. The products contain whole Canadian oats and almonds, respectively.

They offer a taste and texture similar to milk, and when mixed with coffee, you can enjoy a savory grain latte.

Lotte Mart also recently released a convenient grain product called 'Powder Stick Pack.' This product enhances the effective components of grains and consists of individually stick-packed powders of black sesame, seoritae beans, oats, rice bran, and chickpeas.

It can be consumed in various ways, such as mixing with milk or yogurt, sprinkling on salads, or using as an ice cream topping.

An industry official said, “Grain-containing foods are gaining attention as the trend of ‘Halmaenial,’ popular among the MZ generation, intersects with the desire to conveniently maintain nutrition and health. These products are expected to continue their popularity due to their satisfying fullness and taste.”

This content was produced with the assistance of AI translation services.