Saenghwal Maekju Presents Lunar New Year Gift Sets to Encourage Franchise Owners

[Asia Economy Reporter Moon Hyewon] Saenghwal Maekju announced on the 4th that it delivered 2022 Lunar New Year gift sets to encourage its franchise stores.

The gift sets were composed of limited edition brand goods created using illustrations from the Saenghwal Maekju brand animation CF airing on TV starting this month. A message card personally written by CEO Lim Sangjin, expressing gratitude, was enclosed.

In his message, CEO Lim said, "Although our daily lives were temporarily halted last year, I sincerely thank those who steadfastly overcame difficult times with Saenghwal Maekju," and added, "As we welcome the Year of the Black Tiger, I hope this year will be one where we can all take off our masks and regain the ordinary and precious daily life of freely enjoying a glass of beer."

Celebrating its 8th anniversary this year, Saenghwal Maekju opened its first store in Yeouido in 2014 and currently operates about 200 stores nationwide, including 26 directly managed stores.

This content was produced with the assistance of AI translation services.