OB Beer Cass, Ranked No.1 for 3 Consecutive Years in the 'Korea Brand Hall of Fame'

At the '2022 Korea Brand Hall of Fame' awards ceremony held on the 27th at the Swiss Grand Hotel, OB Beer Cass won first place in the beer category for the third consecutive year. After the ceremony, representatives of the award-winning companies, including Yoo Hee-moon, Vice President of Marketing at OB Beer (second from the left in the second row), are taking a commemorative photo.

[Asia Economy Reporter Eunmo Koo] OB Beer announced on the 4th that 'Cass' was selected as the number one beer brand for three consecutive years at the '2022 Korea Brand Hall of Fame.'

The Korea Brand Hall of Fame, hosted by the Industrial Policy Research Institute (IPS) and sponsored by the Ministry of Trade, Industry and Energy, annually selects and awards outstanding brands that have contributed to the development of domestic industries through comprehensive evaluations such as corporate management performance, brand value, and customer satisfaction. OB Beer's Cass received the highest score in the beer category, earning the top honor.

Last year, Cass repeatedly innovated its products and marketing to meet changing trends and consumer demands. Cass did not rest on its decade-long unshakable number one market share in Korea but launched the 'All New Cass,' which evolved more powerfully through innovative attempts. Breaking away from the brown bottle traditionally associated with beer, the 'All New Cass' introduced a transparent bottle through bold investment, upgrading both design and taste, which received great response from consumers.

Yu Heemun, Vice President of Marketing at OB Beer, said, “Winning the Korea Brand Hall of Fame beer category for three consecutive years is the fruit of Cass's continuous efforts in innovation and evolution,” adding, “This year as well, Cass will repay consumers' support befitting the reputation of Korea's representative beer brand.”

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