Functional Bedding to Protect Family Sleep Health During Seollal Holiday

Ivezari's hybrid topper.

[Asia Economy Reporter Donghyun Choi] As the number of 'homebodies' increases due to the impact of COVID-19, demand for functional bedding that promotes healthy sleep is also rising. During this Lunar New Year holiday, when the spread of the Omicron variant is accelerating, many consumers are expected to prioritize their family's sleep health from afar instead of visiting their hometowns.

According to the industry on the 29th, total sleep care brand Evejari proposed premium high-functional bedding as a gift to ensure the comfortable sleep of families. Functional bedding refers to products specially designed with multi-layered structures and high-performance materials to aid restful sleep.

The Evejari Signature Topper line features a combination of structures and high-performance materials developed based on sleep solution data from the Sleep Environment Research Institute. The ‘Signature Hybrid Topper’ consists of a two-layer structure with an upper layer that disperses body pressure and a lower layer that supports the body, helping to maintain an ideal sleeping posture. The temperature-insensitive urethane foam used in the upper layer maintains its original hardness and elasticity even with temperature changes during winter.

The ‘SleepFit Pillow’ is a functional customized pillow with a five-part structure that can be adjusted according to body shape and sleeping posture. It is divided into five units?cervical support, occipital support, occipital stabilization, right shoulder, and left shoulder?providing stable support for each area. The filling contains antibacterial pipes, allowing hygienic use.

As more consumers practice value consumption such as eco-friendliness, sales of low-carbon and organic gift sets have significantly increased this year, influencing Lunar New Year gift trends. Evejari introduced ‘oxidative biodegradable vinyl’ in all packaging and delivery processes four years ago. This vinyl is not only recyclable but also decomposes faster than regular vinyl due to exposure to oxygen, sunlight, temperature, and microorganisms, making it environmentally friendly. Koh Hyunju, head of Evejari’s PR team, said, "Our bedding products reflect trends such as health and premium quality, allowing people to express their feelings to family, relatives, and acquaintances. We hope this will lead to a more harmonious holiday while taking care of the family's sleep health."

Sealy Bed's 'Exquisite II'

Global premium mattress brand Sealy Bed celebrated its 141st anniversary by unveiling an upgraded version of its premium mattress model, ‘Exquisite.’ Sealy Bed is also running a campaign called ‘One of a Kind.’

Along with this campaign, Sealy Bed is launching the upgraded ‘Exquisite II,’ an enhanced version of its flagship premium model ‘Exquisite.’

Released in 2020, the Exquisite mattress is Sealy Bed’s signature mattress, highly popular for its exceptional support and elegant design. Through the Exquisite II upgrade, which enhances functionality and expands size and design options, Sealy Bed plans to broaden its customer base who experience the ‘one and only’ premium value.

The Exquisite II features the ‘ReST Support Coil’ made of titanium alloy. The ReST spring is characterized by its lightweight yet strong durability and a delicate three-stage support system. It provides deeper and firmer support through three spring zones: the upper SynerFlex Arm, the middle spiral Conformance Transition, and the lower Firmer Support.

The panel fabric uses bamboo modal made from natural bamboo raw materials. Bamboo modal offers excellent antibacterial and moisture absorption properties and has a soft texture. Additionally, as an eco-friendly material made from bamboo, it is suitable for those with sensitive skin. Noinjong, head of Sealy Bed’s marketing team, stated, "We will also hold online events and gift promotions where customers can experience the unique features of Sealy Bed’s bespoke products and services."

This content was produced with the assistance of AI translation services.