"Catch the Home Seol-jok"... Large Mart Food Discount Event

Emart Australian Steamed Short Ribs.

[Asia Economy Reporter Lim Chun-han] Large supermarkets are launching food discount events targeting people who do not return to their hometowns during the Lunar New Year holiday and spend time at home with their families, offering everything from ingredients for home-cooked meals to meal kits.

According to the industry on the 31st, Emart is preparing and selling 120 tons of LA galbi, a favorite dish during the holidays, the largest quantity of the year, until the 2nd of next month. Freshwater eel, frozen pollack, squid, and other seafood are being sold at up to 50% discount with Shinsegae Points accumulation as part of a seafood sales promotion event in cooperation with the Ministry of Oceans and Fisheries. For ready-to-eat dishes, five popular Peacock meal kits are offered at a 30% discount when purchasing two or more.

Lotte Mart is conducting a Korean beef event jointly with the National Korean Beef Association and the Korean Beef Fund Management Committee. Grade 1 Korean beef soup cuts and bulgogi, as well as Korean beef grilling products, are offered at up to 30% discount for L.Point members, and 20% discount on Hongdukkesal (meat for yukjeon). Reflecting the increased sales of holiday-related products such as donggeurangttaeng (Korean meat patties), meatballs, and frozen pollack pancakes from its own ready meal brand 'Yorihada' during the week including last year’s Lunar New Year and Chuseok holidays, this year’s Lunar New Year holiday will also feature discounts on Yorihada brand frozen pollack pancakes, squid seafood meatballs, and tteokgalbi products.

Homeplus offers up to 40% discount on three types of Nonghyup Anshim Korean beef grilling cuts for My Homeplus members, and about 10 types of frozen and fried products from its own brand 'Homeplus Signature' are discounted 20% when purchasing two. Kellogg’s brand cereals (5 types) and soy milk (about 10 types) are available in a 'Buy One Get One Free' (1+1) promotion.

A representative from a large supermarket said, "Due to the prolonged non-face-to-face holiday, demand for various foods during the Lunar New Year holiday has increased," adding, "We have prepared holiday events where popular family foods from home-cooked meal ingredients to ready meals can be purchased at discounted prices."

This content was produced with the assistance of AI translation services.