Private Relaxation in the Bathroom... The Popularity of 'Basukeisyeon'

Theinus SNS Survey: 8 out of 10 Respondents Say They Heal in the Bathroom

Inus Bathroom Remodeling Package 'Spasis Hinoki Edition'.
[Photo by The Inus]

[Asia Economy Reporter Kim Jong-hwa] With the advent of the With Corona era, the time spent in bathrooms has increased due to restrictions on the use of shared facilities and concerns about infections. Bathrooms are evolving from mere hygiene spaces into places for rest and healing.

According to a social media survey conducted by bathroom specialist company Theinus from November 2 to 12 last year, 8 out of 10 people (77.3%) spend healing time in the bathroom. When asked, "Aside from hygiene functions, have you ever used the bathroom for rest or healing?" 77.3% (881 out of 1,140 respondents) answered "yes," and regarding the reasons for increased time spent in the bathroom (multiple answers allowed), the most common reason was "increased washing time due to concerns about safety and health such as infections" (36.9%).

As safe travel is more demanded than ever, there is a noticeable trend toward preferring personalized travel for oneself or family only. Because of this, accommodations with private spas, pool villas, and other independent spaces that allow social distancing in daily life are highly popular.

Paradise City, a complex resort on Yeongjongdo Island, offers the "Cabana Package" at its healing spa, Cimer, where guests can enjoy a private spa. Guests can safely enjoy the spa in an exclusive indoor cabana available to only one group at a time. The package also includes access to the Aqua Spa Zone and Jjimjil Spa Zone for up to four people, rental of jjimjil clothing, robes, and beach towels, as well as a minibar stocked with various beverages.

Seorimyeonga, a detached emotional lodging located in Muju, which has become a popular spot for visitors’ SNS certification shots, is famous for its private open-air spa. It features high walls that completely block outside views, creating an undisturbed private space. This unique accommodation, with landscaping that looks like nature has been transplanted indoors, has won the Grand Prize at the Korea New Architect Awards.

This trend also shows a tendency for people to enjoy vacations at home. "Baskation," a term combining bathroom (Bath) and vacation, is emerging, referring to enjoying leisure activities such as water play and relaxation in the bathroom instead of going out to public facilities with high infection risks.

Bathroom interiors with the concept of bringing a private hotel bathroom into the home are gaining popularity. A representative example is Theinus’s bathroom remodeling package "Modern Suite," which captures the sophisticated atmosphere of a hotel bathroom.

It uses luxurious beige-toned porcelain tiles to create a modern hotel-style interior, and applies large 600x600 mm tiles with minimal grout lines for easier maintenance.

Additionally, the tile edges are cut at a 45-degree angle using the "jolly installation method," allowing corners to be finished with tiles alone, creating a simple look. Porcelain tiles on walls and floors are also applied uniformly to the masonry-style shower partition to emphasize unity, and a bidet-integrated toilet adds both luxury and convenience. Matte nickel faucets add a refined touch.

Theinus’s bathroom remodeling package "Spasis Hinoki Edition" features a cypress wood bathtub filled with phytoncides as its main highlight. Given the prolonged pandemic and reluctance to use public spas, it allows customers to enjoy a comfortable and safe cypress wood spa in their own home bathtub.

Cypress wood releases natural antibacterial substances such as phytoncide and hinokitiol when in contact with water, spreading a subtle fragrance that gives the feeling of forest bathing, helping to relieve tension and fatigue.

Hong Seung-ryeol, CEO of Theinus, said, "There is a continuing trend toward preferring private and cozy hotel vacations. We hope people can enjoy luxurious and stylish bathrooms, once only available in hotels, in their own homes for rest and recharging." He added, "We will strive to provide diverse interior concepts with Theinus’s unique sensibility so that consumers can enjoy pleasant bathroom spaces."

This content was produced with the assistance of AI translation services.