Oasis Market's Logistics IT and Omnichannel Strategy Effective... Only Dawn Delivery in the Black

[Asia Economy Reporter Eunmo Koo] Since its establishment in 2011, Oasis Market has consistently recorded profits across both online and offline channels, earning a reputation as a solid company in the dawn delivery market where deficits have become the norm.

The secret lies in its logistics IT system, 'Oasis Route,' and its online-offline 'omnichannel' strategy. Pickers use Oasis Route to follow predetermined routes, allowing them to quickly locate and collect the required products. It takes about 40 minutes for one skilled worker to process orders for 15 customers. In terms of inventory management, the biggest challenge in fresh food operations, the omnichannel approach has proven highly effective. By flexibly discounting online excess inventory in stores, Oasis Market’s inventory waste rate remains below 1%.

On the 12th, Oasis Market became the first in the dawn delivery industry to enter the live commerce business, aiming for another point of differentiation. Since fresh food is a product category where consumers prefer to see items directly before purchasing, the company believes live broadcasts can overcome the limitations of e-commerce.

This content was produced with the assistance of AI translation services.