Targeting the PB Market... Industry's First and Largest Delivery Network Established

[Asia Economy Reporter Moon Hyewon] CU, a convenience store operated by BGF Retail, stands for ‘CVS for U’ and aims to be a convenience store optimized for the diverse lifestyles and consumption tendencies of customers, aspiring to be a customer-tailored lifestyle and culture space.

So far, CU has introduced the integrated brand ‘Heyroo,’ which emphasizes new value and diverse experiences of PB products, the instant roasted coffee brand ‘Cafe Get,’ the iced drink brand ‘Dellaffe,’ and the premier bakery brand ‘Pain de France.’

In April 2019, CU became the first in the industry to launch a convenience store delivery service and currently has the largest delivery network in the industry. It also enhances daily convenience through services such as keeping coupon service, car pickup service, Green Save service, subscription coupon service, and Pick & Pick rental service.

CU is also accelerating the development of future-oriented convenience stores utilizing advanced IT technology. It developed ‘CU Byself,’ a non-face-to-face payment system that allows customers to handle the entire process from product scanning to payment by themselves using just a smartphone.

This content was produced with the assistance of AI translation services.