Izmedia Recruits Singer Lee Seung-chul as Advisor at Subsidiary to Secure K-Content

[Asia Economy Reporter Hyungsoo Park] Izmedia announced on the 27th that its subsidiary Gosen Media has appointed singer Lee Seung-chul as a management advisor.

A company official explained, "Lee Seung-chul is a K-content expert who has gained experience in various fields," adding, "With his appointment as an advisor, we expect to secure content on the non-fungible token (NFT) platform."

Last month, Izmedia opened the NFT platform ‘Front Row (FRONT ROW)’ and introduced the 'Lee Seung-chul Concert Venue' as its first NFT on the platform.

The company plans to leverage the advisor's network and know-how to produce NFTs of various entertainers. They are focusing resources on securing content to launch a platform with additional features in South Korea and the United States by mid-year.

An Izmedia representative emphasized, "Preparations for the NFT platform launch are progressing smoothly," and added, "In cooperation with Nasdaq-listed company Greenbox, we will improve the shortcomings of existing NFT platforms and provide a service with high user accessibility."

Izmedia signed a memorandum of understanding (MOU) with Greenbox in May last year and has maintained a partnership since. In December last year, Izmedia received an investment of approximately 1.17 billion KRW from Greenbox.

Fredi Nisan, CEO of Greenbox, stated, "We are looking forward to the NFT ecosystem and roadmap that Izmedia is strategically building alongside the launch of Front Row," and added, "We plan to continue collaborating with Izmedia in the NFT and metaverse-related content business sectors."

This content was produced with the assistance of AI translation services.