[2022 Green Mobility Award] Mobility R&D Award 'Renault Samsung'

[Asia Economy Reporter Hyunseok Yoo] Renault Samsung Motors is drawing attention by introducing a system called ‘In-Car Payment’ that allows cars to be used like a ‘moving wallet’.

Renault Samsung’s In-Car Payment service, introduced in June last year, is a new concept of a simple payment system that enables everything from ordering products to receiving them inside the vehicle. To provide this service, Renault Samsung collaborated with the mobility commerce platform startup ‘Owin’.

Unlike the existing drive-thru system, which requires ordering, payment, and pickup processes in separate offline spaces, Renault Samsung’s In-Car Payment system significantly reduces waiting time. Another advantage is that customers can conveniently make purchases without leaving their cars, even in conditions where parking is difficult.

For example, in the case of convenience store services, it is currently available at over 1,000 CU convenience stores nationwide. When customers need convenience store products inside their vehicle, they can order through the Owin application (app) on the large navigation screen. Then, the system provides directions to the selected convenience store, and upon arrival, customers can receive their products inside the car using the ‘Call Staff’ function. Convenience store employees who receive the order are provided with real-time estimated arrival times reflecting current traffic conditions, allowing them to prepare the products in advance. Renault Samsung plans to further expand the available gas stations and food and beverage franchise stores along with improvements to the In-Car Payment system functions this year.

This service was first introduced in the 2022 XM3 model launched in June last year and the 2022 SM6 model launched in October. In addition to the 2022 XM3 and SM6, the service has been expanded to previously released vehicles. Vehicles equipped with the ‘Easy Connect’ system, such as the XM3, SM6, Renault Captur, and Renault Zoe, will be able to use the In-Car Payment app through over-the-air (OTA) wireless updates.

This content was produced with the assistance of AI translation services.