GS25 Launches 2 Types of Lunar New Year Holiday Lunchboxes... "Come to the Convenience Store"

On the 26th, a model at the convenience store GS25 is introducing the Hoho holiday lunchbox and Hoho rice cake dumpling soup products.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 26th that it will launch two products, Hoho Holiday Lunchbox and Hoho Dumpling Soup, for Honmyeongjok (people spending the holidays alone).

According to GS25, due to the prolonged COVID-19 pandemic and the decrease in the number of people returning home, sales of holiday lunchboxes during last year's Lunar New Year increased by 62% compared to the previous year.

The Hoho Holiday Lunchbox uses a lunchbox container in the form of Gujeolpan and includes a total of 10 representative holiday dishes such as black rice, three-colored jeon, beef bulgogi, tteokgalbi, and namul, creating a festive holiday atmosphere. The Hoho Rice Cake Dumpling Soup is launched as a hearty meal of 400g, consisting of three large meat king dumplings, joraengi rice cakes, and egg jidan.

GS25 is offering customers who purchase the two types of holiday lunchboxes by the 4th of next month a choice of one mini rice yakgwa or Birak Sikhye as a gift. Additionally, through a stamp entry event on GS Retail's mobile application, The Pop, a total of 1,020 people will be randomly awarded prizes such as the Superior Pork Set.

Meanwhile, during last year's Lunar New Year holiday period, GS25's product sales significantly increased compared to the same period of the previous month in categories such as ▲pre-ordered lunchboxes by 230%, ▲safety over-the-counter medicines by 146%, ▲pet supplies by 115%, ▲traditional liquor by 97%, ▲ATM usage by 78%, and ▲half-price parcel service acceptance by 46%.

A GS Retail official said, “In celebration of the Year of the Tiger Lunar New Year, we have prepared not only to serve as a restaurant for Honseoljok but also stocked safety over-the-counter medicines and completed ATM inspections in advance. We plan to flawlessly perform our social functions as an emergency relief and urgent financial service platform for the local community even during the holidays.”

This content was produced with the assistance of AI translation services.