Haitai Home Run Ball, Baseball Stadium Home Run Charm... 41 Years as a National Steady Seller
[Asia Economy Reporter Seungjin Lee] Haitai Confectionery's 'Home Run Ball,' a premium choux pastry filled with sweet chocolate, is the only premium choux snack in Korea. With its light texture and rich chocolate sweetness, it has been a nationally beloved steady seller for 41 years.
Launched in 1981 alongside the founding of the Korea Baseball Organization (KBO), Home Run Ball is so popular among baseball fans that it is known as the official snack of baseball stadiums. Nicknamed the 'Home Run Talisman,' many players and fans have sought out Home Run Ball to wish for home runs. It is the best-selling snack at baseball stadiums and nearby marts nationwide, holding an unrivaled number one position.
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Home Run Ball comes in three varieties: Original (Choco), Greek Yogurt, and Tiramisu. It gains popularity each year by introducing new flavors. The 'Nonsan Strawberry,' made with premium-grade strawberries from Nonsan and released as a limited spring season edition last March, sold out within a month of its launch. To date, a total of 2.8 billion packs of Home Run Ball have been sold. This amount could fill the fences of the nine professional baseball stadiums nationwide five times over. The cumulative sales have exceeded 1.7 trillion won.
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