"One in Two of the 2030 Generation"... CJ Olive Young Opens Era of 10 Million Members

CJ Olive Young will run the membership-targeted "Cheonmanira Daehaengiya" campaign on its online mall and mobile application (app) until the 2nd of next month.

[Asia Economy Reporter Lim Chun-han] CJ Olive Young announced on the 25th that its own membership has surpassed 10 million members, following the acquisition of 10 million reviews on its online mall and 1 million downloads of its mobile application (app).

Olive Young introduced an integrated online and offline membership system called "Olive" in the second half of 2019. Among these, the number of members in their 20s and 30s is about 6 million, indicating that one out of every two people in this age group in Korea is an Olive Young member.

In particular, the number of male members has increased significantly. Last year, the number of male members in their 20s and 30s increased by more than 11% and 20% respectively compared to the previous year. This is analyzed to be due to the growing number of men investing in personal grooming.

To celebrate reaching 10 million memberships, Olive Young will run the "Cheonmanira Daehangiya" (Lucky to be Ten Million) campaign for membership holders on its online mall and mobile app until the 2nd of next month. A total of gifts worth 100 million KRW called "Cheonmandahaeng Gifts" will be given away, and new customers who become Olive Young members during the event period will receive a coupon for an immediate 4,000 KRW discount on purchases over 30,000 KRW.

An Olive Young official said, "By achieving 10 million memberships, we have firmly established ourselves as the leading health and beauty purchasing channel representing the MZ generation (Millennials + Generation Z) in Korea," adding, "This year, we plan to further strengthen differentiated benefits that only members can enjoy."

This content was produced with the assistance of AI translation services.