Shinsegae Academy Increases 'Art Tech' Courses in Spring Semester

Customized Courses for Beginners and Office Workers, Practical Art Investment Classes Offered
Courses Reflecting Spring Home Interior Interests Also Introduced

[Asia Economy Reporter Yuri Kim] Shinsegae Academy announced on the 24th that it will significantly increase the number of courses aimed at capturing 'Art Shumers (Art+Consumer)' customers who have a high interest in interior design and art purchasing, in line with the latest lifestyle demands for the spring semester.

The domestic art collective purchasing market grew to around 50.1 billion KRW last year and is expected to reach 100 billion KRW this year. Customer interest in art-tech methods is also high. One of the spring semester investment courses introduced last year at Shinsegae Department Store Gangnam Branch, 'Art Investment Knowledge, Investing in Art Without Failure,' was fully booked early.

Accordingly, Shinsegae will greatly expand the number of art-tech related courses starting this spring semester. They have prepared to deliver trendy market insights directly from experts in each field. Representative courses include 'The Beginning of Art-Tech, The Eye for Discovering Masterpieces,' where experts who discover the world's finest masterpieces share their perspectives, 'Practical Art Investment' for customers considering art investment, and 'Power Ranking of Master Artists for Art Investment.'

In addition to investment-related courses, humanities courses that help understand Western art history through art appreciation and works of famous artists have also been prepared. As customer interest in humanities courses continues to rise steadily, Shinsegae has strengthened related courses to capture customer demand.

Representative courses include 'ARTKEY Art Salon Vincent van Gogh,' where the head of an art exhibition platform personally explains the works and life of 19th-century artist Van Gogh, and 'ARTKEY Art Salon London National Gallery,' which explores Western art history through selected masterpieces curated by a professional British docent.

Special courses reflecting interest in home interior design have also been prepared. This semester's interior courses include separate online courses on the Shinsegae Online Academy to enhance customer accessibility, reflecting the non-face-to-face trend. Registration for these courses will be available from the 8th of next month.

Representative courses include 'Smart Interior That Gifts a Special Space to Your Child,' which teaches secrets to creating a special space within a budget of around 3 million KRW, 'One-Point Apartment Interior Lessons Without Failure' for customers preparing for moving or setting up a new home, and 'How to Wisely Renovate According to Your Taste.'

Offline interior courses are also available. At the Shinsegae Department Store Main Branch, courses such as '2022 Interior Color Trends' and 'Interior Tips Without Construction,' taught directly by professors majoring in interior design, will be offered.

Youngkyu Kwon, Executive Director of Culture at Shinsegae Department Store, said, "We have greatly expanded courses on art-tech, which is currently the most popular content among customers, for this spring. We will continue to discover trendy content and lead customers' lifestyles."

Meanwhile, Shinsegae Academy's spring semester courses can be applied for from February 26 to March 1 at the academy reception desks of 12 stores, as well as through the internet and the Shinsegae Department Store mobile application (app).

This content was produced with the assistance of AI translation services.