"250,000 Won for One Dried Yellow Croaker" Lotte Department Store Introduces Top 1% Chamjogi Dried Yellow Croaker Set

Made from the top 1% selected raw winter yellow croaker
About 200 types of seafood gift sets prepared, including the 2.5 million won 'Luxury Gulbi Set'

On the 21st, customers are looking at dried yellow corvina gift sets at the Lotte Department Store main branch in Jung-gu, Seoul.

[Asia Economy Reporter Yuri Kim] Lotte Department Store announced on the 23rd that it will showcase approximately 200 types of seafood gift sets, including a luxury gulbi set worth about 2.5 million KRW.

Lotte Department Store stated, "An analysis of the sales performance of the '2022 Lunar New Year Gift Set Pre-Order Sale,' held from the 17th of last month to the 6th of this month, revealed that sales of seafood gift sets such as gulbi and abalone increased by about 78% compared to the same period last year. The number of purchasing customers increased by more than 50%, attracting interest from a wide range of customers from their 40s and 50s to their 20s and 30s."

To meet diverse customer demands, Lotte Department Store prepared various seafood gift sets ranging from small-pack products tailored for single-person households to luxury gulbi sets worth 2.5 million KRW. The luxury gulbi set is made from the top 1% of winter yellow corvina caught in November and December, when the fish meat is the firmest and fattiest. The 'Luxury Yeonggwang Beopseongpo Gulbi Set Jin' features fish weighing over 350g each, which is more than 30% larger than the highest-priced gulbi product, the 'Emperor Set,' sold last Lunar New Year. To prepare the raw materials, domestic yellow corvina were purchased from Yeonggwang Beopseongpo Port, Mokpo Port, Yeosu Port, and Jeju Hallim Port, and the set was produced by member companies of the Yeonggwang Beopseongpo Gulbi Specialty Business Group. The quantity prepared for each store is currently over 70% sold.

Small-pack gift sets and easy-to-cook seafood gift sets targeting single-person households are also popular. The department store said, "The 'Steamed Barley Buse Gift Set,' which consists of steamed and individually vacuum-packed gulbi that can be heated in a microwave, has sold out its initial stock, prompting us to secure additional quantities due to high demand." The newly introduced 'Sijakiban Abalone Nutritious Rice Set,' designed as a customized gift for single-person households, is reportedly receiving a response beyond expectations.

Interest in unique seafood gift sets is also high. The 'New Zealand King Salmon Gift Set,' which includes fresh New Zealand salmon that is neither smoked nor frozen, along with horseradish sauce and capers, can be enjoyed as steak or sashimi. The 'Spiny Lobster,' well known as crayfish, is delivered alive upon order through Lotte ON.

Lotte ON is also holding the 'On Ma-eum Seol' event until the 26th, offering up to 20% instant discounts, card discounts, and L.Point accumulation benefits when purchasing gulbi sets and other Lunar New Year gift sets.

This content was produced with the assistance of AI translation services.