Efforts to Secure Consumer Trust in Gorosoe Sap through Enhanced Hygiene Management and Inspections

Gwangyang-si, Baegunsan Gorosoe Mineral Water Officially Released for Shipment View original image


[Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik] Gwangyang City, Jeollanam-do, started harvesting Baegunsan Gorosoe sap from the 20th and will sell it until March 20.


This is the same period as last year, and the prices are 60,000 KRW for 1.5L×12 bottles, 60,000 KRW for 4.5L×4 bottles, 55,000 KRW for 18L×1 bottle, 34,000 KRW for 1.5L×6 bottles, and 34,000 KRW for 4.5L×2 bottles.


Gwangyang Baegunsan Gorosoe sap was the first in the nation to be registered as Geographical Indication No. 16. It contains a large amount of minerals beneficial to the human body and a high content of germanium, known for its excellent effects in preventing adult diseases and boosting immunity. Every year, many people from all over the country visit during the Gorosoe sap season.


The city ensures that only sap that has undergone a refining process is distributed and sold in the market to maintain the reputation as the nation's top Gorosoe sap producer. To enhance consumer convenience, various sizes of small packaging containers have been introduced, broadening consumer choices and creating new demand.


As a result, last year, about 340 farms harvested 930,000 liters of Gorosoe sap, generating 3.2 billion KRW in farm income.


Gwangyang Gorosoe harvesting farms supply containers according to the amount harvested per farm and make various efforts to ensure consumers can purchase with confidence, such as labeling the refining date on the sap containers and inserting QR codes containing the history of the geographical indication.


Additionally, Gwangyang Baegunsan Gorosoe received the governor's quality certification for excellent agricultural and marine specialty products produced in Jeollanam-do, securing consumer trust and enhancing Gorosoe's competitiveness. During the harvesting period, continuous hygiene management and inspections are conducted to improve Gorosoe quality and further build customer trust.


Baek Hyung-geun, head of the Forest Income Division, said, "Gorosoe sap contains a large amount of various minerals and is produced environmentally friendly, resulting in excellent quality and increasing consumer preference," adding, "We will strive for hygienic harvesting and preservation of the forest ecological environment so that consumers can purchase with trust and confidence."




Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik hss79@asiae.co.kr


This content was produced with the assistance of AI translation services.

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