With the Spread of Home Cooking and Home Cafe Trends... Electron Land's Water Purifier Sales Soar

On the 20th, customers are looking at water purifiers at the Yongsan Main Store of the Seoul Electroland Power Center.

[Asia Economy Reporter Lim Chun-han] Electron Land announced on the 20th that the sales of water purifiers surged in the fourth quarter of last year as the home cooking and home cafe trends spread.

According to Electron Land, water purifier sales from October to December last year increased by 108% compared to the same period the previous year. From January 1 to 16 this year, sales also grew by 75% compared to the previous year. While most customers previously used water purifier rental services, recently, self-managed products where consumers directly manage the filters have become popular.

Electron Land is holding a water purifier event on its official online mall. Until the 31st, Samsung Electronics' water purifier one-year additional filters are being sold at a 50% discounted price, and all customers who purchase SK Magic water purifiers and write photo reviews will receive a 30,000 KRW Shinsegae gift certificate.

An Electron Land official said, “In addition to the contactless trend, the spread of home cooking and home cafe culture has influenced the increase in water purifier sales,” adding, “Since COVID-19, consumers' home appliance consumption patterns have become very diverse.”

This content was produced with the assistance of AI translation services.