78-Year-Old Traditional Ceremony Liquor 'Baekhwaseubok'... Brewed with 100% Domestic Rice

Lotte Chilsung Beverage, 'Baekhwaseubok'.

Lotte Chilsung Beverage introduced 'Baekhwaseubok,' made from 100% domestic rice, as the representative ceremonial liquor for the Lunar New Year. Baekhwaseubok, a traditional ceremonial liquor with 78 years of history, embodies the wish for the recipient's health and happiness, meaning "live long and enjoy blessings."

Baekhwaseubok has a long history since its launch in 1945 and is produced at the Gunsan plant, which boasts the largest production volume of cheongju in Asia under a single brand. It is made from 100% Korean rice, with about 30% of the rice husk polished away. The liquor is characterized by its soft and clean taste, achieved through low-temperature fermentation and aging methods. The alcohol content is 13%. To express the sincere heart of the Korean people, the label uses an oriental brush calligraphy style. The label and bottle cap are also gold-colored to emphasize the luxurious image of the ceremonial liquor.

With its distinctive deep aroma and taste, it can be enjoyed chilled or warmed, making it suitable for ancestral rites or holiday gifts. It is available in two sizes, 700ml and 1.8L, allowing consumers to choose according to convenience or purpose. The consumer prices are 4,900 KRW and 11,000 KRW respectively at general retail stores.

This content was produced with the assistance of AI translation services.