Samsung Electronics Operates 'Bespoke Cube Air' Experience Zone at Seoul Shilla Hotel Kids Lounge

Providing a Comfortable Play Space with AI-Based Customized Air Quality Management

Samsung Electronics models are experiencing the 'Bespoke Cube Air' installed in the Seoul Shilla Hotel 'Kids Lounge'.
[Photo by Samsung Electronics]

[Asia Economy Reporter Kim Heung-soon] Samsung Electronics announced on the 19th that it will showcase the premium air purifier 'Bespoke Cube Air' at the Seoul Shilla Hotel Kids Lounge.

The Seoul Shilla Hotel Kids Lounge is a themed space decorated with children's books, toys, and a cypress chip pool. Since various programs are conducted for active children, continuous air quality management is necessary.

The Bespoke Cube Air provides AI-based personalized air quality management. In particular, through the 'Bespoke AI+ Clean' function, Samsung Electronics explained that it analyzes indoor and outdoor air quality every 10 minutes and predicts pollution levels to keep indoor air clean without requiring separate user operation.

Additionally, it features the 'Triple Safe Clean' function, which enables antibacterial and sterilization within the filter as well as space sterilization, and the 'Wind-Free Clean' technology that provides low-noise purification without direct airflow, creating an environment where children can safely enjoy various activities.

Samsung Electronics also plans to provide the portable screen 'The Freestyle' to support children’s engaging participation in various programs held at the Kids Lounge.

Furthermore, a promotion will be held where children under six years old visiting the Kids Lounge will receive the toy 'Amazing Wardrobe Play,' produced in collaboration with Samsung clothing care appliances and Pororo, on a first-come, first-served basis.

Yoon Tae-sik, Executive Director of Samsung Electronics Korea, said, "We hope consumers can directly experience the excellence of Bespoke Cube Air, which combines lifestyle and innovative technology, at the Seoul Shilla Hotel Kids Lounge.”

This content was produced with the assistance of AI translation services.