Samhwa Paint Wins Two Awards at the 2021 AND Award Digital Advertising Festival

'Samwha Means Safety' won the Winner award in the Video Digital Advertising & Campaign category.
[Photo by Samwha Paint]

[Asia Economy Reporter Kim Jong-hwa] Samhwa Paint Industrial Co., Ltd. announced on the 18th that it won the Winner award in two categories at the '2021 A Awards,' the largest digital advertising awards ceremony in Korea.

The 'A Awards (Awards For New Digital Award)' is the largest digital awards event in Korea, hosted by the Korea Digital Enterprise Association and sponsored by the Ministry of Science and ICT, the Korea Broadcast Advertising Corporation, and the Korea Internet & Security Agency. It selects works that have contributed to the digital industry over the year and conducts judging across a total of 63 categories in the Digital Media & Services and Digital Advertising & Campaigns sectors.

The digital advertising & campaign category Winner, 'Samhwa-nikka Ansimida' (Because it's Samhwa, it's safe), is a digital campaign conducted to promote the slogan announced by Samhwa Paint last October to commemorate its 75th anniversary to the general public.

Composed of three omnibus episodes, this campaign naturally showcased Samhwa Paint products that can be used with confidence. Starting with scenes reminiscent of a noir film, it cleverly introduced the products with a twist story in the latter part, achieving 1 million views within a week of being released on Samhwa Paint’s official YouTube channel.

The corporate website, which won the Winner award in the Digital Media & Services category, features an intuitive and convenient user interface that allows visitors to easily find the menus they need. It also provides ideas about colors and displays related products, strengthening content connectivity to create an environment where everyone from general consumers to experts can quickly access the information they want. Website visitors increased by 146% compared to before the renewal.

Last year, Samhwa Paint established a 'Digital Marketing Team' and has continued communication with younger generations through various projects such as Two-Tone Live, collaboration with the fashion brand Critic, and the Ansim campaign.

A Samhwa Paint official stated, "We plan to strengthen digital communication with the public by utilizing Samhwa Paint’s unique identity," adding, "Please look forward to fresh and fun marketing activities this year as well."

This content was produced with the assistance of AI translation services.