Golf Craze... Shinsegae Department Store Launches 'Golf Seol Gift Sets'

Shinsegae Department Store Debuts Golf Gift Sets in Lunar New Year Catalog for the First Time
From Distance Measuring Devices and Golf Approach Electronics to Full Club Sets
Premium Children's Clothing and Backpacks for the New Semester Also Appear for the First Time

Shinsegae, 2022 Lunar New Year Catalog Golf Page.

[Asia Economy Reporter Yuri Kim] The golf craze is even changing the landscape of holiday gift sets.

Shinsegae announced on the 18th that it created a 'Golf & Fashion' page for the first time in this year's Lunar New Year gift catalog, featuring golf clubs and accessories. The growing popularity of the golf genre has influenced the composition of holiday gift sets.

Last year, Shinsegae Department Store's golf equipment sales increased by 22.5% compared to the previous year. During the same period, golf wear sales grew by 56.3%. This remarkable growth was observed even amid the COVID-19 situation. The entry of trend-sensitive young customers in their 20s and 30s led to increased demand for electronic devices such as GPS smartwatches for golfers and rangefinders, as well as limited-edition products.

Among Shinsegae Department Store's golf equipment sales last year, the sales growth rate for customers in their 30s was the highest at 43.6%. Adding the growth rates of customers in their 20s and 30s results in 81.4%, which is higher than the 46.3% growth rate of customers in their 40s and 50s.

Accordingly, Shinsegae plans to newly add the golf genre to its holiday catalog to capture demand early. They aim to attract a diverse customer base by including popular golf brands such as XXIO, Majesty, and Malbon, along with electronic devices like golf approach GPS units and rangefinders.

Shinsegae will showcase exclusive products and limited-edition golf club sets. The Majesty Black Edition prepared as a 2022 Lunar New Year gift set is a premium men's golf club that adds trendy design to the 'All New Prestigio' model, which has been the most sought-after by customers, and is available only at Shinsegae Department Store golf shops.

They will also introduce 'Her Majesty,' a limited-edition product for female golfers. Her Majesty is a premium limited-edition golf club for women, created in collaboration with Mika Ninagawa, a Japanese photographer and film director, and her M/Mika Ninagawa brand. It was globally unveiled for the first time at Shinsegae Department Store's main branch in March last year, and despite being an event for pre-orders after viewing the exhibition product before the official launch, it attracted significant attention. The department store stated, "Despite being a high-priced product at 18 million KRW, half of the prepared stock was sold within six months of launch, showing its popularity," and added, "We expect it to capture the attention of female golfers again this upcoming Lunar New Year."

They will also present electronic devices favored by customers in their 20s and 30s. Representative products include the Garmin Golf Approach S62, which provides essential information such as wind direction and speed for rounds, and the Nikon Coolshot 50i rangefinder.

In addition to golf equipment, children's clothing and bags targeting the new school semester will be introduced for the first time this Lunar New Year. Especially, premium children's brands that have recently gained much attention will help customers preparing for holiday outfits at Shinsegae Department Store. Items include Burberry Children’s cardigans and Ralph Lauren Children’s school bag & shoe bag sets.

A Shinsegae Department Store official said, "Reflecting customers' high interest in golf and premium children's clothing, we are introducing related products for the first time this Lunar New Year," adding, "We will lead the industry by introducing various products that match customer trends."

This content was produced with the assistance of AI translation services.