Tous Les Jours Launches Seollal Gift Sets Featuring Reinterpreted Traditional Minhwa Packaging

[Asia Economy Reporter Moon Hyewon] Tous Les Jours announced on the 17th that it has launched a holiday gift set capturing the traditional taste and charm in celebration of the Year of the Black Rabbit.

The holiday gift items feature packaging that reinterprets traditional Korean folk paintings, which carry various meanings wishing for peace in the new year, adding a touch of elegance. The assortment includes a variety of desserts such as manjoo, jeonbyeong, wafers, and cookies, all reasonably priced between 10,000 and 20,000 KRW, offering both emotional and economic value.

The representative product is the ‘Cookie & Wafer Sand Gift Set,’ which abundantly contains butter and chocolate sabl? cookies with rich buttery flavor and crispy raspberry and chocolate wafer sandwiches. The ‘Woorimil Jeonbyeong Set’ consists of three flavors of Korean wheat jeonbyeong: seaweed, peanut, and black sesame. Both products feature packaging adorned with the ‘Sipjangsaengdo’ (Ten Symbols of Longevity) painting, symbolizing wishes for eternal life and adding a luxurious touch. The ‘Spring Ssuk Ssuk Five-Color Manjoo’ is a manjoo set filled with black sesame, mugwort, red bean, pumpkin, and sweet potato fillings, decorated with the ‘Morando’ (Peony Painting) featuring flowers and butterflies, symbolizing wealth and happiness.

They also introduced cakes and gift items made with domestically grown mugwort, embodying the vitality of spring. The ‘Woori Ssuk Sponge Cake’ is a sponge cake with a chewy texture infused with fragrant mugwort and sandwiched with sweet cream. The ‘Spring Ssukjeolmi Fresh Cream Cake’ harmonizes savory injeolmi cream and subtle mugwort cream between mugwort sponge layers, complemented by chewy injeolmi.

This content was produced with the assistance of AI translation services.