Lotte Homeshopping, 'Seol Ma-eum Han Sang' Special Exhibition... "Focusing on Popular Products"
Lotte Homeshopping will hold a special exhibition called 'Seol Heart Table' until the 26th.
View original image[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 17th that it will focus on popular holiday products across all channels including TV, T-commerce, and mobile until the 26th, and will hold a special event called ‘Seol Maeum Hansang’ with enhanced non-face-to-face services.
During this event, customers can receive up to 1 million KRW in reward points based on the number of product repurchases and order amounts, along with expanded benefits such as credit card discounts and mobile app rewards. Until the 2nd of next month, to support customers in fulfilling their bucket lists, a total of 15 people (5 per category) will be awarded 30 million KRW in reward points in areas such as interior design, travel, and lucky emergency funds.
On TV home shopping, popular holiday products will be showcased mainly focusing on high-quality ready-to-eat meals. On the 19th, a special broadcast featuring holiday side dishes will be held, introducing domestically produced foods recreated with recipes from famous chefs such as ‘Sim Young-soon’s Croaker and Dried Yellow Corvina’ and ‘Seo Boon-rye’s Cheonggukjang’. On the 20th, ‘Dongwon Industry Tuna Sashimi Set’ will be sold, on the 21st, ‘Choi Hyun-seok’s Grilled Steak’, and on the 22nd, ‘Hoengseong Livestock Cooperative Korean Beef Meat Set’ will be offered.
On the T-commerce channel ‘Lotte One TV’, a variety of fruits, seafood, and holiday meal sets will be introduced. The mobile live broadcast ‘L Live’ will present ready-to-eat meals such as a set combining ‘LA Galbi’ and ‘Black Angus Chuck Flap Tail’. The online mall will feature Korean beef, fruits, and seafood products, running a special event offering up to 10% reward points.
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A Lotte Homeshopping official said, “As the COVID-19 pandemic prolongs, more customers are sending gifts non-face-to-face instead of visiting hometowns during the holidays, so we are holding the Seol Maeum Hansang event with strengthened non-face-to-face delivery services and shopping benefits,” adding, “We hope this will be a good shopping opportunity for customers preparing for the holidays in advance, as we have prepared not only premium products but also differentiated shopping benefits.”
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