"Catch the 'Eight-Pocket Tribe' This New Semester"…Furniture Industry's New Products and Discount Promotions

Increased Demand for Children's Room Furniture Before New Semester and Enrollment
Hanssem's Children's Room Sales in Q1 Account for Half of Annual Sales
Simmons and IKEA Hold Children's Furniture Discount Events

Hanssem Children's Room New Product 'Coty'

[Asia Economy Reporter Kim Bo-kyung] The furniture industry is showing active movements such as new product launches and discount events targeting parents busy changing their children's rooms for the new school semester.

According to the industry on the 15th, interest in children's room interiors is increasing as children spend more time at home due to the impact of the COVID-19 pandemic. In particular, there is a tendency to prefer products that help with online classes and self-directed learning.

As the consumption trend of focusing on a single child continues in the low birthrate era, a new term called 'Eight Pocket' has emerged. Eight Pocket means that eight adults, including parents, paternal grandparents, maternal grandparents, aunts, and uncles, take money out of their pockets for one child.

◆ Hanssem’s children’s room furniture sales concentrated in the first quarter = According to home interior company Hanssem, the period with the highest sales of children's room furniture is from January to March, before school admission preparations. Hanssem’s children’s room furniture sales in the first quarter account for 50% of the annual sales.

Last year, Hanssem’s study and children’s room sales grew by 15% compared to the previous year. Despite the considerable price range from 400,000 KRW to 1,000,000 KRW for children’s room desks, sales are increasing.

Hanssem introduced new children’s room furniture products 'KOTI' and 'Mooie' for the new semester season.

KOTI consists of three types: ▲ the basic desk module 'Straight Desk,' ▲ the 'Single Desk' module that can be arranged in various styles according to learning styles, and ▲ the 'Functional Desk' module with adjustable desk height. In addition, three types of beds, bookshelves, and wardrobes that can decorate the entire children’s room as a set with KOTI were also released.

The KOTI desk features a rounded design and pastel colors such as blue and lavender. Two USB charging ports and power outlets are placed on the front of the desk to enable learning through smart devices, and efforts were made to enhance durability.

Mooie was released as a combination of two types of beds, three bed packages, two bookshelves, and three storage cabinets. The beds are designed as low beds lower than regular beds, and customers can choose between two types: a two-guard bed with guards installed on both sides and a daybed type with a full guard on one side.

Along with Mooie beds, various package products such as benches, bookshelves, educational storage cabinets, and hangers to decorate children’s rooms were also released. The colors are ivory and pink. Mooie uses birch wood, which grows in cold regions and has dense wood grain, making it sturdy and durable without rotting or cracking over time.

◆ Simmons and IKEA discount events for the new semester = Simmons is running a 'Super Single Promotion' offering a 5% discount on Super Single (SS) size mattresses.

The Super Single Promotion is available at all official Simmons stores nationwide, and using Simmons’ subscription economy membership service 'Simmons Pay' reduces the financial burden.

Simmons Pay is a long-term interest-free installment program offered by Simmons Beds. Customers can choose from 12, 24, or 36 months to own a premium bed without lump-sum payment or interest. Purchasing the 'Lewis' Super Single size through Simmons Pay costs about 40,000 KRW per month (based on 36 months).

illoom 'Linky Plus'

IKEA Korea is also holding a 'Exciting New Semester, New Start' event from the 20th of this month to the 15th of next month, offering a 20% discount on various homeschool and home office products.

About 190 products such as bookshelves, storage cabinets, and desks used for online classes and telecommuting are offered at a 20% discounted price to IKEA Family members.

Illoom renewed and released the Linky Plus desk, which has recorded cumulative sales of 1 million units.

It features multi-shelves and power outlets for online non-face-to-face learning, and an extension desk for face-to-face learning is also usable. The widened adjustable top plate is a notable improvement over the previous product.

With a bright ivory color and calm pastel tones as accents, it completes a sophisticated interior.

This content was produced with the assistance of AI translation services.