Genesis G90 Launch... Aiming for 20,000 Units Annual Sales in Global Market

Genesis Rises to Global Top 10, Aiming for 8.6% Global Luxury Large Sedan Market Share Next Year

[Asia Economy Reporter Yu Je-hoon] Genesis has officially launched its flagship sedan, the G90. Genesis plans to set an annual global sales target of 20,000 units for the G90 and introduce it to key markets such as North America, China, and the Middle East.

The Genesis brand held a G90 media event at 'Genesis Suji' located in Yongin, Gyeonggi Province, and announced on the 13th that vehicle deliveries to customers will begin within this month. The G90 is the fully redesigned 4th generation model and represents Genesis's flagship vehicle.

Jang Jae-hoon, President of Genesis, stated, "The G90 is the ultimate flagship sedan that Genesis confidently presents to the global market today, and it shows the direction the Genesis brand aims to pursue." He added, "Last year, Genesis surpassed 200,000 units in global annual sales, entered the global luxury market top ten, and ranked first in domestic luxury car sales for two consecutive years."

Genesis has set a global sales target of 20,000 units for the G90. To achieve this, the company plans to launch the vehicle not only in Korea but also in major global markets such as North America, China, and the Middle East. Genesis estimates the annual global demand for ultra-large luxury sedans to be around 230,000 units and aims to increase the G90's market share in this segment to 8.6% next year. This target is three times the sales volume of last year (approximately 7,000 units).

Currently, the G90 is also gaining high popularity in Korea, one of the world's four major luxury car markets. According to Genesis, the G90 surpassed 12,000 pre-orders on the first day of contracts, and within 18 business days until the 12th, it achieved a total of 18,000 pre-orders in the domestic market alone.

Along with the launch of the new G90, Genesis is introducing various services. The 'Team G90 Service' is a dedicated maintenance program for the G90, allowing customers to request remote vehicle diagnostics through the customer center in case of functional malfunctions. Additionally, customers can experience differentiated services such as on-site inspections by G90 specialized service personnel and vehicle pick-up and delivery through a carrier.

The 'Chauffeur Academy' is a service designed for G90 customers who employ chauffeurs. It introduces the vehicle's special features to maximize their use, provides guidance on vehicle operation, and offers training on protocol manners and driving skills to help customers travel more safely and comfortably.

'Genesis Privilege' is a customized lifestyle service that G90 customers can choose according to their preferences. Customers can select one of seven benefits, including ▲ annual memberships at Seoul Shilla Hotel, Signiel Hotel, and Jeju Haevichi Hotel ▲ lifestyle subscription services such as flowers, coffee, and wine ▲ premium vehicle care including car wash and coating. Furthermore, Genesis plans to operate exclusive lounges for long-wheelbase customers and hold customer invitation events in collaboration with the Michelin Guide.

To coincide with the G90 launch, Genesis will hold a special exhibition from the 14th to the 23rd at Genesis Suji, where visitors can experience the G90's design, new technologies, and the lifestyle that Genesis pursues.

The first floor showcases the G90's sophisticated design and excellent product qualities, while the second floor offers a space to experience the design process and direction of Genesis through the development of the G90 design. On the third floor, visitors can experience newly applied convenience features in the G90, such as the Mood Curator, Antibacterial Package, and Virtual Venue. The fourth floor features a caf?, flower stand, and wine bar in collaboration with Genesis Privilege service partners, where visitors can enjoy each content and receive information about the services.

The starting price of the Genesis G90 is 89,570,000 KRW for the sedan and 165,570,000 KRW for the long-wheelbase model.

This content was produced with the assistance of AI translation services.