Gowoon Saesang Cosmetic Completes 'Skin Health Sharing Challenge' Supporting Burn Patients

Kim Ki-hyun, Secretary General of the social welfare corporation 'Hallim Hwasaeng Foundation' (left), and Lee Ju-ho, CEO of 'Gowoon Sesang Cosmetic,' are taking a commemorative photo.

[Asia Economy Reporter Seungjin Lee] Gowoonsesang Cosmetic announced on the 12th that it has successfully completed the social contribution activity “Skin Health Sharing Challenge,” which supports burn patients’ treatment together with customers.

The “Skin Health Sharing Challenge,” conducted for about five months starting in August last year, is a social contribution activity utilizing the “Dr.G Skin Type Test” freely available on the Dr.G website. For each test participation, a donation of 1,000 KRW was accumulated, and if the average skin score improved in the second test, an additional 1,000 KRW donation was added. Through last year’s challenge, 8,090 customers became protagonists of good influence by managing their skin health while supporting burn patients.

The total amount delivered by Gowoonsesang Cosmetic to the Hallim Burn Foundation was 50 million KRW, which was raised by adding additional donations to the accumulated donation amount of about 10 million KRW collected through the “Skin Health Sharing Challenge.” The collected donations will be used to promote the healthy growth of severe burn patients, including low-income burn patients and acute burn treatment, skin reconstruction, scar restoration, and rehabilitation.

Separately from the donations delivered to the Hallim Burn Foundation, Gowoonsesang Cosmetic has supported marginalized child patients suffering from skin diseases and various illnesses together with the Green Umbrella Children’s Foundation every year since 2019, and this year as well, it plans to actively support with a total of 50 million KRW in funds and necessary treatment supplies.

Jooho Lee, the new CEO of Gowoonsesang Cosmetic, said, “This ‘Skin Health Sharing Challenge’ was a social contribution activity that realized the corporate philosophy of ‘making the world healthy and beautiful based on dermatological science,’ and it was a more meaningful activity because it encouraged customers to manage their skin health as well as helped burn patients. We will carry out various CSR activities together with newly selected model actor Song Joong-ki this year, and we plan to continue to demonstrate social responsibility as a leading company in the domestic derma cosmetic industry.”

This content was produced with the assistance of AI translation services.