UK Market, Sangju Shine Muscat Takes Over

Shine Muscat grapes from Jungwha Nonghyup in Sangju, Gyeongbuk, were exported to the United Kingdom for the first time on January 11.

[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Seryeong] Jungwhanong Cooperative in Sangju, Gyeongbuk, exported Shine Muscat grapes to the United Kingdom for the first time on the 11th.

On the day the Shine Muscat grapes headed to the UK, Sangju member farmers, the exporting company Everfarm Co., Ltd., and city officials gathered to celebrate the first export.

The Shine Muscat grapes from Sangju, weighing 230 kg and valued at approximately 50 million KRW, have steadily gained popularity in overseas markets such as Southeast Asia, Canada, Australia, and New Zealand last year, expanding their market reach to the UK.

Sangju is a representative grape-producing region that ranked first in grape export volume in Gyeongsangbuk-do in 2021, exporting about 20 billion KRW worth and 1,005 tons of grapes to more than 20 countries last year.

The city expects that Sangju grapes, recognized for their taste and quality and which helped prevent oversupply and stabilize domestic market prices through exports, will receive sales requests from countries around the world again in 2022.

Lee Jongjin, Director of Distribution Marketing, said, “Despite the ongoing logistics crisis caused by COVID-19, we express our gratitude to the member farmers and exporting companies who continue to export,” adding, “We will spare no effort to support the expansion of exports and market development for fresh agricultural products from Sangju to steadily increase farmers’ income.”

This content was produced with the assistance of AI translation services.