McDonald's Hits 1 Million Sales of Haengun Burger... Just 2 Weeks After Launch

[Asia Economy Reporter Moon Hyewon] Korea McDonald's announced on the 12th that the sales of the year-end and New Year limited menu 'Haengun Burger' have surpassed 1 million units, and the accumulated donation amount has reached 100 million KRW.

Haengun Burger is McDonald's representative year-end and New Year limited menu that wishes for good luck in the new year and allows participation in warm sharing activities. It has been released annually since 2013 and has established itself as a popular menu representing McDonald's year-end season. This year, it surpassed 1 million units sold within just two weeks of release.

Haengun Burger is available in two types: 'Haengun Burger Gold' and the new menu 'Haengun Burger Gold Special.' Haengun Burger Gold features a deliciously seasoned chewy patty combined with garlic and aioli sauce, while Haengun Burger Gold Special is a new menu that adds hash browns to Haengun Burger Gold, offering a savory taste, crispy texture, and satisfying fullness.

Since 2019, McDonald's has been conducting a customer participation campaign donating a portion of the sales proceeds from Haengun Burger under the meaning of 'Luck for All.' For every purchase of one Haengun Burger single item or set, 100 KRW is donated, and this year, 100 million KRW in donations was accumulated within two weeks of release. The accumulated donations will be delivered to Korea RMHC and used to operate the 'Ronald McDonald House,' a second home near hospitals for children with severe illnesses and their families.

McDonald's plans to offer Haengun Burger Gold set at 5,100 KRW and Haengun Burger Gold Special set at 5,800 KRW at a discounted price nationwide from the 20th to the 26th of this month for one week.

This content was produced with the assistance of AI translation services.