Deobanchan&, 'Seollal Holiday Food Pre-Order Event' Runs Until the 23rd

[Asia Economy Reporter Seungjin Lee] Dongwon Dear Food, which operates the fresh food specialty online mall The Banchan&, is holding a ‘Seollal Holiday Food Reservation Event’ until the 23rd in celebration of the Lunar New Year holiday.

In this reservation event, The Banchan& presents popular holiday representative items such as handmade assorted jeon (Korean pancakes), galbijjim (braised short ribs), LA galbi, japchae (stir-fried glass noodles), tteok-mandu-guk (rice cake and dumpling soup), and a variety of holiday namul (seasoned vegetable dishes). The handmade assorted jeon is a product whose sales more than double every holiday season due to its high quality and the convenience of enjoying dishes that usually require a lot of preparation.

The Banchan& will also operate a limited quantity of ‘Premium Charyesang’ (ancestral rite table) this holiday. It consists of various ritual foods such as handmade assorted jeon, beef skewers, japchae, and namul, all carefully prepared by The Banchan& chefs, along with 100% domestically sourced fruits selected nationwide, including apples, dried persimmons, and dried jujubes. This allows customers to prepare the ancestral rite table easily without having to cook the ritual foods themselves.

Since its launch in 2018, the ‘Premium Charyesang’ has been a consistently popular item, with reservation orders increasing by an average of over 50% during the COVID-19 era. This Lunar New Year, orders will be accepted until 9 PM on the 23rd, and all orders will be delivered collectively in the early morning of the 31st, the day before the holiday.

This reservation event offers up to a 30% discount on five popular menu items so that consumers planning family gatherings at home due to the prolonged COVID-19 situation can enjoy high-quality holiday dishes. These include ‘Jongno-style Broth Beef Bulgogi,’ developed in collaboration with veteran chef Park Chan-il, and ‘Braised Pork Ribs Kimchi Stew,’ made using the recipe of cooking YouTuber Simbanggoljubu.

The Banchan&’s handmade side dishes are prepared directly by over 20 chefs and 80 cooking staff in the industry’s largest HACCP-certified kitchen. Small-quantity products for single-person households are also available.

The Banchan& also offers a variety of food gift sets. These include Dongwon tuna sashimi sets, Dongwon premium Korean beef sets, Dongwon tuna gift sets, and other gift sets from Dongwon Group affiliates, as well as various agricultural, livestock, and marine product gift sets such as fruits and specialties. Additionally, customers who purchase holiday foods and food gift sets worth over 100,000 KRW will receive up to 11% of the purchase amount back as The Banchan& points, depending on their membership level, in an event running until the 23rd.

This content was produced with the assistance of AI translation services.