Home&Shopping Aims to Support SME Sales Channels with Over 100 Billion KRW in 3 Years Through 'Ilsacheonri' Program

Expansion of Broadcast Programming, Promotion of Dedicated Team to 'Headquarters' Level
162 Excellent Local SME Products Discovered Last Year

Ilsacheolli broadcast screen

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping announced on the 11th through CEO Kim Ok-chan's New Year business plan presentation that it aims to achieve 100 billion KRW over the next three years with the representative small and medium-sized enterprise (SME) sales channel support project, the 'Ilsacheonri' program. The Ilsacheonri program offers low commission fees to local SMEs struggling to secure sales distribution channels, lowering the entry barriers to TV home shopping and gaining positive responses.

In January, Home&Shopping reorganized its structure, upgrading the SME Growth Support Office, which is in charge of the Ilsacheonri project and other SME support projects, to the 'SME Support Headquarters.' They aim to strengthen capabilities to expand SME sales channel support and achieve sales of 100 billion KRW over three years by 2024 through the Ilsacheonri project.

To this end, this year they plan to increase the number of hit products operated in regular programming to about 300 broadcasts, aiming to achieve sales of 30 billion KRW. Last year, they launched 162 excellent SME products across five categories: local government recommendations, product recommendation committee selections, nationwide number one rural products, excellent manufacturing companies, and Morning Dream Market. Among these, 43 products that received good responses during the launch broadcasts have been converted to general broadcasts and are currently being operated.

The '1-on-1 MD Consultation Meeting,' conducted to select Ilsacheonri products, will also be expanded. They will operate more than 80 consultation meetings annually targeting local SMEs to improve overall understanding of home shopping distribution and provide consulting related to store entry. Starting from March, Ilsacheonri MDs will directly discover excellent local products and serve as mentors for sales channel support.

Kim Ok-chan, CEO of Home&Shopping, said, "Through the Ilsacheonri project, Home&Shopping has continuously strived to discover and launch SME products, realizing the founding purpose of coexistence with SMEs. We will continue to expand various supports through Home&Shopping's sales channel support projects to help improve SME sales."

This content was produced with the assistance of AI translation services.