CJ CheilJedang Directly Collects Hetbahn Containers... Establishes Resource Circulation Platform

‘Our Courage for the Earth’ Campaign Ongoing Throughout the Year

[Asia Economy Reporter Lim Hye-sun] CJ CheilJedang is directly collecting Hetbahn containers and transforming them into valuable resources.

CJ CheilJedang announced on the 11th that it will carry out the “Our Containers for the Earth” campaign, which collects used Hetbahn containers directly from consumers.

The campaign is conducted on CJ CheilJedang’s own online mall, CJ The Market. Customers purchase a special set containing Hetbahn and a collection box, then fill the box with 20 or more used Hetbahn containers and send it back. The containers are collected through the courier service CJ Logistics. Consumers simply scan the QR code on the collection box to apply and leave it at their doorstep. Each time a container is collected, they receive 1,000 CJ ONE points.

The collected Hetbahn containers go through separation and washing processes at local self-support centers, then are processed into raw materials used for items such as holiday gift set trays. Through this process, the local self-support centers increase employment, and the centers supply the raw materials to companies contracted with CJ CheilJedang, generating revenue. CJ CheilJedang plans to develop this into an eco-friendly shared value creation (CSV) project that not only upcycles Hetbahn containers but also creates jobs and revenue sources for vulnerable groups.

After an online pilot operation, offline collection points will be established to increase the collection rate of Hetbahn containers. “Dedicated Hetbahn container collection boxes” will be installed at local governments and large supermarkets nationwide, aiming to collect 4 million containers this year. Once a sufficient amount is collected, CJ CheilJedang plans to expand applications in collaboration with CJ Logistics, such as eco-friendly logistics pallets, to further enhance recycling value.

CJ CheilJedang is reducing plastic waste by developing an “eco-friendly packaging technology that reuses leftover plastic (scrap) from the Hetbahn container manufacturing process in new Hetbahn containers.” This technology was developed last year after four years of research by CJ CheilJedang’s Packaging Center and is currently being piloted at the Busan factory. It is scheduled to be applied to Jincheon BC, the largest Hetbahn production facility, within this year.

A CJ CheilJedang official said, “We ask for active consumer interest so that the Hetbahn container collection campaign can establish itself as a ‘resource circulation platform for the environment,’” adding, “We will continue to sincerely pursue sustainable management through efforts to reduce plastic.”

This content was produced with the assistance of AI translation services.