4000 Hours of Counseling History Captured in a Book... Professor Seong Seongcheol Publishes 'Practical Startup', "Entrepreneurs Are Problem Solvers for Customers"

A Record of Over 1,500 Startup Consultations and Mentoring Sessions in a Definitive Work

Professor Seong Cheol Chul, Daegu Catholic University. / Photo by Jonggu Yeo jisu5891@

[Asia Economy Yeongnam Reporting Headquarters Reporter Yeo Jong-gu] He has counseled over 1,500 cases. In terms of time, it easily exceeds 4,000 hours, which means if he counseled an average of 4 hours a day, he has spent about 1,000 days pondering someone’s life and livelihood.

Professor Sung Hyung-chul of Daegu Catholic University has published a monumental book chronicling the long history of startup consulting.

Students or prospective entrepreneurs dreaming of starting a business are fed up with conventional introductory books. They find them boring and complicated, losing interest quickly. Because the more earnest their hearts are, the more they hate wasting their success energy elsewhere.

Tired of theory-heavy startup education that is hard to understand, they want to study only the essential content in an engaging way. Sung Hyung-chul’s book fulfills this desire as a new practical startup “strategy manual.”

Strategy means efficiency. You must understand your firepower and logistics to defeat the enemy. For startup success, a strategy that pursues efficiency was necessary. Thus, Sung Hyung-chul presented the “Startup Strategy” he accumulated through practical experience.

Professor Sung’s book, Practical Startup, is conducted entirely through a Q&A format from start to finish. The entrepreneur facing real practice asks questions, and the professor answers. It provides essential knowledge and experience for startup practice. The full-color, refreshing design enhances the reading experience. Practice and discussion add fun to the startup process.

The book is structured to help readers discover and solve problems on their own. Pages are filled with “practical” insights that evoke readers’ empathy, from startup preparation to success strategies. The author’s ambition is evident everywhere, having carefully selected only the “must-have” items for successful startups.

'Siljeon Changup' by Seong Cheongcheol, published by Pak Youngsa.

Professor Sung seems to view entrepreneurs as “problem solvers.” The author always says, “Starting a business is about solving customers’ problems and making money.” The one who holds the “key” to creative thinking and actions that solve customers’ problems in the startup field is the successful entrepreneur.

Professor Sung’s book, Success through Technology Startups, was selected as an excellent academic book by the National Academy of Sciences of Korea in 2015. Failing and the Third Time (Learning Practical Startup Marketing through Novels) was selected in the academic category of the Sejong Books in 2018.

The author, Professor Sung Hyung-chul, has 10 years of startup experience and failures, and based on this, he has over 1,500 startup counseling sessions and more than 4,000 hours of mentoring experience. He is a practical startup education expert with 8 years of startup teaching experience.

Professor Sung said, “This is not just a book but I hope it becomes the ‘key to successful startups’ for students, prospective entrepreneurs, startup educators, and all those who dream.”

This content was produced with the assistance of AI translation services.