Hanacard launches 'Naemamdaero Ppeum' card... "Customized benefits for women and family life"

'Naemamdaero' Series First Product
Differentiated by Customized Services for Women and Family Life Customers

[Asia Economy Reporter Ki Ha-young] Hana Card announced on the 10th that it has launched the 'Naemamdaero Ppeum' card, which offers benefits tailored to customers' preferences by analyzing consumption data in specific sectors.

Targeting women and family lifestyle customers, this card provides basic benefits without monthly spending requirements or accumulation limits: ▲0.5% accumulation at all domestic and international merchants ▲1.0% accumulation on pay payments (OneQ Pay, Samsung Pay, Naver Pay, Kakao Pay, Payco, etc.). Customers confirmed through MyData consent to have a Hana Bank deposit, savings, or checking account balance of 100,000 KRW or more can receive up to 1.5% accumulation on pay payments.

Additionally, tailored to women and family lifestyle spending, the card offers ▲5% accumulation at Shinsegae Department Store, home shopping, and marts ▲5% accumulation on trendy fashion (Musinsa, Zigzag, W Concept, 29Cm) and online luxury brands (Ballan, Mustit, Trenbe) ▲5% accumulation on fuel ▲20% accumulation on EV charging, with up to 20,000 Hana Money provided depending on the previous month's spending.

The partnership with Shinsegae Department Store membership services is also noteworthy. Regardless of the previous month's spending, cardholders can enjoy an immediate 5.0% discount at Shinsegae Department Store, 2 hours of free parking, 0.2% Shinsegae points accumulation, and participate in various monthly affiliated card gift certificate promotions.

Since 2009, Hana Card has offered the 'Naemamdaero' brand products providing customized services for customers. The newly launched Naemamdaero Ppeum card is an improved product of the existing Naemamdaero brand. Hana Card plans to release Naemamdaero brand products targeting all age groups and the MZ generation in the future. It will also provide 'Naemamdaero Service,' allowing customers to purchase additional services as if shopping and receive benefits.

The annual fee is 12,000 KRW. Two limited edition card plate designs created in collaboration with famous illustrator artist Geurimbi will be sold for six months. In accordance with Hana Financial Group's ESG (Environment, Social, Governance) policy, card plate designs made from low-carbon eco-friendly wood materials are also available upon request.

This content was produced with the assistance of AI translation services.