MINI Brand's First Electric Car 'Mini Electric' Pre-Order Now Open

[Asia Economy Reporter Yoo Je-hoon] Mini Korea announced on the 10th that it will begin pre-orders for the brand's first pure electric vehicle, the 'Mini Electric,' starting at 3 PM on the 11th. The pre-orders will be conducted through the Mini Shop online and will continue until the end of February.

The Mini Electric is the only electric vehicle in the premium compact segment and the first model to usher in the electrification era of the Mini brand. Yellow color, symbolizing Mini's pure electric model, is applied to the emblem and side mirror caps, and the interior is equipped with a dedicated logo, exclusive gear knob, and start-stop button.

The Mini Electric is equipped with an electric motor that delivers a maximum output of 184 horsepower and a maximum torque of 27.5 kg·m, with a combined driving range of 159 km on a single charge. Fast charging takes about 35 minutes to reach 80%.

The Mini Electric will be launched in two trims: Classic and Electric. The Classic trim comes standard with convenience features such as heated seats and a rearview camera, along with connected functions supporting wireless Apple CarPlay. The higher Electric trim adds premium features including driving assistance with pedestrian approach and lane departure warning, as well as active cruise control.

The price of the Mini Electric is expected to be around 46 to 51 million KRW, with an official domestic launch scheduled for March. Meanwhile, Mini Korea will offer priority delivery benefits to customers who complete their contracts during the pre-order period, along with gifts such as a vehicle dress-up decal package or a 10-day test drive voucher for Mini internal combustion engine models.

This content was produced with the assistance of AI translation services.