Homeplus Reinvests in Asset-Backed Stores... Opens as a 'Future-Oriented Mart'

[Asia Economy Reporter Jo In-kyung] Homeplus announced on the 10th that it has decided to reopen the Busan Gaya branch (photo), which will close this year due to asset securitization, as a new concept "future-type large supermarket" once the site development is completed.

Earlier, from the time of the asset securitization confirmation announcement, Homeplus has been actively considering reopening large supermarkets with a future-oriented concept that is welcomed by consumers by analyzing the local commercial district and economic feasibility. Accordingly, Gaya branch was selected as the first target site, and discussions are underway with the real estate developer who purchased the site to have Homeplus large supermarket re-enter the newly constructed building.

Homeplus plans to actively promote reopening other stores confirmed for asset securitization as future-type supermarkets with new concepts as well. Homeplus calculates that reopening by moving into newly redeveloped residential-commercial complex buildings without investing construction costs for rebuilding existing aging store buildings can benefit both customers and developers.

This decision follows the strong investment commitment to offline stores shown by Homeplus CEO Lee Je-hoon. He set this year's business goal as "growth through increased customer visits" and plans to pursue "growth through active investment" from a long-term perspective rather than shrinkage-oriented management for short-term crisis response.

CEO Lee said, "In today's distribution industry, survival is difficult without growth," and added, "Since business must continue within the broad framework of growth in any form, we will secure the necessary investment funds through asset securitization stores and proceed with reopening to achieve growth."

This content was produced with the assistance of AI translation services.