Stokke Announces Recruitment for Premium Baby-Led Weaning Chair 'Steps' Experience Group

Stokke premium baby-led weaning chair 'Steps'.
[Photo by Stokke]

[Asia Economy Reporter Kim Jonghwa] Stokke, a premium baby products specialist company, is recruiting 50 participants for the 'Stokke STEPS Mom 50' experience group by the 3rd of next month to start baby-led weaning using the high chair STEPS, optimized for encouraging children to eat baby food on their own.

STEPS is a premium baby-led weaning chair featuring a wide 28cm round seat design that provides a comfortable seating environment for children. The backrest width and footrest height can be finely adjusted according to the growth stage, allowing children to sit with proper posture and eat by themselves. It won the prestigious 'Red Dot Award (2015)' Best of The Best, recognizing its excellence in ergonomic design.

The wide rectangular tray has grooves on the edges to prevent food from easily spilling and can be detached horizontally for easy cleaning. Its gapless design reduces concerns about food getting stuck, making it ideal as a baby-led weaning chair.

The experience group targets parents with children under 36 months who are starting weaning, and applications can be submitted through Stokke's official Instagram. The 50 selected Stokke STEPS Moms will directly experience STEPS and carry out activity missions for successful baby-led weaning over two months. Ten outstanding participants will be awarded additional prizes including a Paradise City Hotel accommodation voucher (1 person), a baby carrier JetKids (2 people), and a foldable baby bathtub Flexi Bath Large (7 people).

A Stokke representative stated, "We hope this experience will resolve any questions about STEPS and create comfortable mealtime moments for both children and parents."

This content was produced with the assistance of AI translation services.