"Up to 3 Million Won Ultra-Premium Sets" Lotte Department Store Prepares 200,000 Meat Gift Sets

On the 7th, employees are introducing Seol Hanwoo gift sets at the meat section on the basement first floor of Lotte Department Store Main Branch in Jung-gu, Seoul.

[Asia Economy Reporter Yuri Kim] Lotte Department Store announced on the 9th that it has prepared 200,000 meat sets ahead of this Lunar New Year, considering that 'meat sets' were popular as holiday gifts during the prolonged impact of COVID-19.

Lotte Department Store stated, "While preparing this Lunar New Year gift sets, we analyzed the sales data of holiday gift sets from the past three holidays under the influence of COVID-19," adding, "Due to the increase in the value of agricultural, livestock, and marine product gifts during holidays and the rising demand for higher-priced gifts compared to before COVID-19, traditional holiday gift items showed remarkable strength." In particular, 'meat gift sets' recorded an average growth rate in the 20% range during the last three holiday periods.

Last year, the amount spent per person on holiday gifts increased by 25% compared to the previous year, and the heightened customer interest in premium gifts was analyzed to have driven the sales of 'meat gift sets.' During last year's Chuseok holiday, the premium Hanwoo set 'L-NO.9' (1.7 million KRW), made with the highest grade Hanwoo, sold out its initial 100 sets.

Lotte Department Store said it also focused on 'Hanwoo' and other meat gift sets for this year's Lunar New Year gift sets. To meet diverse customer demands, they prepared about 1,000 types of meat gift sets totaling 200,000 sets, ranging from budget-friendly sets priced around 100,000 KRW to ultra-premium sets priced at 3 million KRW.

The highest-priced Hanwoo set in Korea, the 'Lotte L-No.9 Prestige Set (8.4kg, 3 million KRW),' is a luxury Hanwoo of the top 'No.9' grade among 1++ grades, composed only of the finest cuts including rare parts produced in very limited quantities. It is sold in a limited quantity of 100 sets alongside the 'Lotte L-No.9 Premium Set,' which consists of premium loin cuts such as ribeye, tenderloin, and chuck flap tail.

They also prepared rare Hanwoo sets made from Hanwoo cattle that account for only about 0.05% of domestic breeding. 'Ulleung Chikso' is different from regular Hanwoo as it is raised on Ulleungdo Island, feeding on wild plants such as buddleja, arrowroot, and sowthistle, resulting in tender meat with a rich flavor, earning it the nickname 'Ulleung Yakso.' They also offer gift sets made from precious breeds such as the Jeju native 'Jeju Black Hanwoo,' which is managed systematically by the Jeju Livestock Promotion Institute for pedigree and feeding, and the premium Hanwoo 'Sancheong Organic Hanwoo' raised in the natural environment of Jirisan Mountain in Sancheong. The representative products are the 'Ulleung Chikso Premium Set,' 'Jeju Black Hanwoo Premium Set,' and 'Sancheong Organic Hanwoo Premium Set,' each sold in a limited quantity of 100 sets.

Additionally, the number of items in the convenient small-pack sets, which were highly popular last Lunar New Year with 3,000 sets sold out, has been expanded to 10 items. The 'Designated Farm Sets,' which include Hanwoo from 26 farms strictly managed and quality-verified by Lotte Department Store, such as 'Hoengseong Hanwoo' and 'Cheongpung Myeongwol Hanwoo,' have also been prepared in more than twice the number of items compared to last Lunar New Year to offer greater variety.

Lotte ON will hold a 'Paldo Hanwoo Special Exhibition' from the 10th to the 26th, offering up to 20% discounts on Hanwoo from various regions nationwide. Carefully selected Hanwoo from 10 regions including Hoengseong in Gangwon-do, Andong in Gyeongbuk, and Suncheon in Jeonnam will be sold at up to 20% off, with up to 2,000 L.Points awarded depending on the purchase amount. Considering the high preference for Hanwoo gift sets that include cuts for grilling, related products have been mainly prepared. Representative items include 'Suncheon Cham Hanwoo Distribution Grill Set No.3' and 'Nonghyup Hoengseong Hanwoo VIP Premium Roast Grill Collection No.1.'

Dosangwoo, Chief Buyer of Livestock at Lotte Department Store (Senior Product Planner), said, "Many inquiries are already coming in to give Hanwoo and other meat sets as gifts this Lunar New Year," adding, "We hope that the various price-range 'meat gift sets' prepared by Lotte Department Store will convey a meaning beyond just a gift."

This content was produced with the assistance of AI translation services.