Securities Industry MyData Officially Opens

Gathering Scattered Personal Financial Information
Providing Customized Financial Services

Expanding Asset Management Business Attraction Battle
Abundant Specialized Services and Events

[Asia Economy Reporter Park Jihwan] As the securities industry officially launched MyData services in the new year, each company is attracting customers by promoting specialized services with their own unique features.

According to the financial investment industry on the 7th, Mirae Asset Securities, NH Investment & Securities, Hana Financial Investment, Kiwoom Securities, and Korea Investment & Securities have officially started MyData services. KB Securities will introduce its MyData service on the 24th.

MyData refers to the collection of personal financial information scattered across various financial institutions such as banks, card companies, securities firms, and insurance companies into one place to provide customized financial services. Users can check asset information not only for financial assets but also in lifestyle finance areas such as real estate, automobiles, e-commerce, and telecommunications at a glance. From the financial companies’ perspective, they can expand their wealth management (WM) business area by developing customer-tailored products or providing services.

Mirae Asset Securities, the first among securities firms to secure the MyData business license, offers a service through the ‘All-in-One Investment Diagnosis Report’ that allows users to view stocks scattered across multiple securities firms at a glance and compare and analyze customers’ investment patterns and performance. A distinctive feature is that users can immediately compare whether investment experts are currently maintaining, expanding, or reducing the stocks they hold.

NH Investment & Securities emphasizes ‘Investment Performance Report’ and ‘My Consumption’ as core services. The Investment Performance Report provides performance reports on all stocks and funds held by customers. It offers portfolio analysis as well as recommended funds reflecting NH’s house view opinions and its own evaluation model scores. The My Consumption service analyzes income and expenditure details in the banking and card sectors to help users manage unnecessary spending.

Kiwoom Securities highlights the ‘Investor Asset Analysis Report,’ which compares and analyzes returns with investment experts who have the same investment tendencies, and the ‘Fund Investment Pattern and Fund Diagnosis Service’ through fund scoring. It also provides financial cost minimization services such as reducing interest through loan interest rate comparison, a Debt Service Ratio (DSR) calculator, and checking unclaimed insurance money.

Hana Financial Investment offers customized content such as ‘Investment Know-how to Become Wealthy,’ which allows users to glimpse the financial strategies of high-net-worth individuals by comparing portfolios, and ‘Easier Retirement Preparation When Done Early,’ which assesses retirement readiness based on current income levels.

Korea Investment & Securities derives customers’ consumption patterns to recommend related stock items or provides stock prices and investment information of related companies by scanning barcodes of physical products.

Various subscription benefits are also abundant. Hana Financial Investment is running an event giving mobile coffee coupons to those who subscribe to the service by the end of this month. NH Investment & Securities offers all MyData service subscribers until next month K-Bank unlisted stocks and a 5,000 KRW coupon for Market Kurly.

A financial investment industry official said, "MyData service fundamentally has the function of analyzing customer assets," adding, "Currently, the securities industry, which holds the largest product lineup in the financial sector and has the most advanced asset portfolio analysis capabilities, is expected to benefit the most."

This content was produced with the assistance of AI translation services.