"6-Month Development" SSG.com Launches 'Incubating' Project with Limited Sale of 'Yoo Yong Wook Barbecue Lab' Meal Kits

Limited Quantity Sale from 9 AM on the 8th, SSG.com and Shinsegae Food Commercialize with Meal Kits
'Discovering Hidden Restaurants,' Online Commercialization, and Customer-Suggested 'Incubating' Strategy

SSG.com, 'Yuyongwook Barbecue Lab Bacon' Meal Kit.

[Asia Economy Reporter Yuri Kim] SSG.com announced on the 7th that it will sell the 'Yuyongwook Barbecue Lab Bacon' meal kit in limited quantities starting at 9 a.m. on the 8th. This is the second time since it was released during last year's SSG Day period and sold out within a day.

This product is a premium meal kit created by SSG.com and Shinsegae Food featuring the signature menu of 'Yuyongwook Barbecue Lab,' which gained attention for allowing customers to enjoy various types of barbecue like a course meal. This is part of SSG.com's 'Incubating' strategy that has been actively promoted since last year. It means discovering rare 'hidden gourmet spots' and commercializing them online (Incubating), then offering them first to customers (Curation).

The box contains Spanish 'Duroc' pork belly bacon, salted and smoked over oak wood for more than six hours, along with 'Ricotta cheese' to accompany it, 'Cube Brioche' made with French gourmet butter and Canadian maple syrup, among other items. SSG.com and Shinsegae Food said they spent over six months developing the product in collaboration with Yuyongwook Barbecue Lab to faithfully reproduce the cooking methods and product composition to deliver the same taste as in the restaurant.

As a premium meal kit, unlike typical barbecue products that use a brining method by soaking in saltwater, this product uses a dry curing method where salt, pepper, and garlic powder are applied to the surface of the pork, a process that takes four days alone. For the smoking process, instead of placing raw meat in bulk on smoking racks, they used a 'smoking house' employed by barbecue specialty restaurants to naturally infuse the oak aroma. SSG.com stated, "The many time-consuming manual processes are the reason why it can only be sold in limited quantities."

SSG.com and Yuyongwook Barbecue Lab plan to sign contracts with factories equipped with separate facilities to enable regular sales as early as the first quarter of this year and proceed with mass production. While increasing production volume, they intend to create a customized processing line unlike any other to preserve the original taste. In the future, additional products using ribs will be launched besides the popular bacon meal kit.

Moon Hyung-gil, buyer of the Curation Product Development Team at SSG.com, said, "Last year, we successfully developed 65 products in collaboration with over 30 restaurant brands, which helped strengthen competitiveness and expand sales," adding, "Trendy gourmet spots have the advantage of expanding new sales channels online, and customers have the advantage of easily enjoying famous restaurant dishes at home."

This content was produced with the assistance of AI translation services.