Pernod Ricard Korea Conducts Campaign as Part of Responsible Drinking Activities

[Asia Economy Reporter Lim Hye-seon] French liquor company Pernod Ricard Korea announced that from the 6th, it will conduct the "Remember the Pleasant Time" campaign for a month as part of its responsible drinking activities.

Since COVID-19, restrictions on outdoor activities have led to a rapid increase in home drinking culture and small group gatherings, especially among young people. In response, Pernod Ricard Korea is conducting a digital campaign through Facebook and Instagram targeting young adults aged 19 and over to establish a culture of responsible drinking. Above all, through this campaign, Pernod Ricard Korea aims to raise awareness of the dangers of frequent binge drinking and deliver the importance of responsible drinking along with practical tips for responsible alcohol consumption.

This campaign, conducted simultaneously in Korea, Japan, Hong Kong, Taiwan, and the Philippines, consists of two stages: videos and quizzes. First, the videos inform viewers about the standards and risks of binge drinking and provide practical methods for responsible drinking. Then, based on the video content, participants take quizzes to reinforce the importance of responsible drinking once again.

This content was produced with the assistance of AI translation services.