Sony to Establish Electric Vehicle Production Subsidiary 'Sony Mobility'

Official Declaration of Full-Scale Entry into the Electric Vehicle Market
Expecting Synergy between Electric Vehicles and 5G, Gaming, Entertainment, etc.

[Image source=AP Yonhap News]

[Asia Economy Reporter Hyunwoo Lee] Japanese major electronics company Sony has officially announced its entry into the electric vehicle market. The company plans to establish a specialized electric vehicle subsidiary called 'Sony Mobility' and begin full-scale mass production of electric cars.

According to MarketWatch and other foreign media on the 4th (local time), Sony CEO Kenichiro Yoshida stated at a press conference held at the Las Vegas Convention Center (LVCC) in the United States, "We will establish the electric vehicle subsidiary Sony Mobility this spring and start commercializing electric vehicles," emphasizing, "Sony has unique competitiveness in the electric vehicle market."

CEO Yoshida also unveiled a prototype of a new electric SUV named 'Vision-S 02.' This prototype is the successor to the Vision-S concept car that Sony introduced at CES 2020 two years ago. At that time, it was a concept car intended to showcase Sony's electronic technology rather than an actual production model, but due to its high level of completion, strong speculation has arisen in the market that Sony will directly enter the electric vehicle market in the future.

CEO Yoshida said, "We are also exploring the commercial launch of Sony EV," adding, "Inspired by the reception after unveiling Vision-S, we have been contemplating how we can transform the experience of mobility based on our creativity and technology." He continued, "Vision-S was built on safety, adaptability, and entertainment, with safety being the top priority in creating a comfortable driving experience," emphasizing, "This has not changed in making the SUV, which is equipped with 40 sensors to monitor safety."

He explained, "In terms of adaptability, we have 'connectivity' that enables us to create cars that can continuously evolve," adding, "Through 5G, high-speed, low-latency connections between the vehicle system and the cloud are also possible." It is expected that Sony will emphasize in the future that its vehicles can be utilized as entertainment spaces, especially for gaming experiences and audio, which are Sony's strengths.

This content was produced with the assistance of AI translation services.