Volkswagen Korea Launches New 8th Generation Golf... Starting from 33 Million KRW

The New Arteon Debuts... Volkswagen Begins Market Attack with New Year Golf and Arteon

[Asia Economy Reporter Yu Je-hoon] Volkswagen is intensifying its domestic market strategy with new models of its best-selling models of the new year, the Golf and Arteon.

Volkswagen Korea announced on the 5th that it will simultaneously launch two core models, the new 8th generation Golf and the new Arteon, in the domestic market. Sasha Askizian, Head of Volkswagen Division at Audi Volkswagen Korea, said, "Despite the uncertainties in the automotive industry, Volkswagen has prepared options to offer customers 'reasonable premium' choices," adding, "The new Golf and Arteon are the beginning."

The 8th generation Golf, newly released after a six-year hiatus, is a core model that has represented Volkswagen for 47 years since its first launch. Globally, 35 million units have been sold, and domestically, since the establishment of the corporation in 2005, cumulative sales have reached 47,283 units, making it a key player in Volkswagen's establishment in Korea.

The 8th generation Golf inherits the legacy of the Golf over half a century while highlighting its unique characteristics with clean and refined lines. The interior features a 10.25-inch high-resolution digital cockpit pro, a 10-inch MIB3 Discover Pro infotainment system, and a touch lighting control panel, creating a futuristic feel.

Advanced Driver Assistance Systems (ADAS) have also been expanded. The ADAS 'IQ.Drive,' including Travel Assist that actively supports driving up to 210 km/h, is standard, and the Prestige trim introduces the state-of-the-art interactive lighting system 'IQ.Light' to assist night driving.

The 8th generation Golf is equipped with a 2.0 TDI engine and a 7-speed DSG transmission, delivering a maximum output of 150 horsepower and a maximum torque of 36.7 kg·m. It also features the next-generation EA288 evo 2.0 TDI engine, which drastically reduces nitrogen oxides, and its combined fuel efficiency is a class-leading 17.8 km/ℓ.

The price of the 8th generation Golf is 36,254,000 KRW for the 2.0 TDI Premium and 37,825,000 KRW for the 2.0 TDI Prestige. Applying January promotional benefits, the Premium trim can be purchased starting from the 33 million KRW range. Additionally, the new Golf comes with a 5-year/150,000 km free warranty extension program and a 'Total Care Accident Repair Service' that covers up to five instances of deductible fees free of charge when repairing insured accident vehicles at official service centers.

Meanwhile, the facelifted Arteon, launched on the same day, has secured a solid customer base since its first release in 2018. The company explained that Korea has become one of the top three global markets for the Arteon.

The new Arteon is also equipped with the next-generation EA288 evo 2.0 TDI engine, delivering a maximum output of 200 horsepower, a maximum torque of 40.8 kg·m, and a combined fuel efficiency of 15.5 km/ℓ. Furthermore, with Adaptive Chassis Control (DCC) technology, it offers a wide range of driving environments desired by drivers, from the comfortable ride of a premium sedan to the firm driving feel of a sports car.

The price of the new Arteon launching this month is 54,908,000 KRW for the 2.0 TDI Prestige model. With January promotional benefits and the 'Trade-in' used car return compensation program applied, it can be purchased starting from the 51 million KRW range. Like the Golf, the Arteon also comes with a 5-year/150,000 km free warranty extension program and the Total Care Accident Repair Service.

A Volkswagen official stated, "In the first half of the year, we plan to additionally launch high-performance models such as the new Golf GTI and all-wheel-drive models like the Arteon 2.0 TDI Prestige 4Motion," adding, "We plan to sequentially release competitive models throughout the year, establishing the strongest model lineup since business resumed in 2018."

This content was produced with the assistance of AI translation services.