Jo Hangmok, CEO of NS Home Shopping, "Let's Become the First Mover Leading Change and Innovation"

Jang Mok NS Home Shopping CEO.

[Asia Economy Reporter Lim Chun-han] Jo Hang-mok, CEO of NS Home Shopping, stated on the 3rd, "Let us become the first mover in the distribution industry, leading change and innovation with an endless spirit of challenge."

In his New Year's address, CEO Jo said, "In the past two years, due to COVID-19, an era has arrived where only first movers, not fast followers, can survive," adding, "Securing strategic agility is crucial at this time."

For the 2022 strategic direction, CEO Jo presented sustained mobile growth, product and marketing differentiation, productivity improvement through overcoming fixed costs, and fostering new growth engines. The key strategic tasks included ▲leading growth centered on mobile channels ▲improving productivity and profitability through product operation innovation ▲drastically enhancing digital marketing capabilities ▲executing differentiated growth strategies for TC channels ▲improving customer service satisfaction ▲promoting digital transformation ▲developing new business models.

CEO Jo emphasized, "The environment is something to overcome, and goals exist to be achieved," and urged, "Let us prioritize strengthening field-centered execution capabilities and transform our organizational culture to one that always turns plans into results."

This content was produced with the assistance of AI translation services.