[New Year's Message] Kim Daehwan, President of Samsung Card, "Leading the Market from Customer, Product, and Channel Perspectives"

Foundation of Integrity Management and Change·Innovation

Daehwan Kim, President and CEO of Samsung Card

[Asia Economy Reporter Ki Ha-young] Kim Dae-hwan, President of Samsung Card, urged, "Let us lead the market from the perspectives of customers, products, and channels based on the principles of integrity management, change, and innovation that we have been pursuing."

President Kim shared this New Year's message through an internal broadcast on the 3rd. He anticipated that the environment surrounding the card industry would remain challenging this year as well. Amid widespread internal and external uncertainties caused by COVID-19, pressing issues include the reduction of merchant commission rates, strengthened loan regulations, rising benchmark interest rates, and intensified competition beyond the industry with big tech companies. President Kim emphasized, "We must continue our growth momentum despite external threats," adding, "For this, executing strategies that can lead the market from the perspectives of customers, products, and channels, which are the foundation of our competitiveness, is of utmost importance."

He also urged that all concerns and efforts be focused on the 'customer.' President Kim stated, "We must focus on customers to provide differentiated value and take on challenges in new ways," and added, "We will also create an organizational culture that satisfies all employees."

This content was produced with the assistance of AI translation services.