Gu Ji-eun, Vice Chairman of Ourhome, "Achieving 2 Trillion Won in Sales This Year"

Organizational Culture Renewal, Field and Customer-Centered Innovation
Strengthening Hygiene and Safety Management, Expanding Overseas Business
Leap to 'No.1 Ourhome' in 2022

Gu Ji-eun, Vice Chairman and CEO of Ourhome, is delivering the New Year's address through the 2022 online opening ceremony.

[Asia Economy Reporter Lim Hye-seon] "We will make this year the first year to achieve 2 trillion KRW in sales."

Ku Ji-eun, Vice Chairperson and CEO of Ourhome, announced this New Year's goal to employees in her New Year's message, stating that "we will lay the foundation to become the number one Ourhome."

Vice Chairperson Ku said, "In the past few years, while Ourhome has forgotten its innovative DNA, good traditions, and philosophy, competitors have taken the lead," adding, "We must face reality and be reborn as a top-tier company through bold reform."

She also cited examples such as Ourhome being the first in the industry to introduce individual tableware and direct-fire cooking methods, establishing central kitchen-type production facilities, and building state-of-the-art logistics centers, emphasizing, "We must be reborn as the ‘strong number one Ourhome’ that made the impossible possible and led the group meal and food ingredient industries."

To achieve this, she presented four key tasks: building a culture of communication and collaboration, accelerating innovation centered on the field and customers, strengthening hygiene and safety management, and expanding overseas business.

Vice Chairperson Ku stated, "When we start work, we must debate fiercely like in a war, but once decisions are made, all employees must unite their strength as an organic and dynamic company," and added, "To respond quickly to market changes, we must always be armed with the mindset that ‘all answers lie in the field and customers.’"

She also urged employees to abandon habitual and complacent work attitudes and self-preservation, to consider ways to work innovatively and efficiently even on small tasks, and to internalize ‘convergent thinking’ that can expect differentiated results.

Furthermore, she said, "Last year, we pioneered a new market by winning the operation rights for food and beverage services at a U.S. public institution for the first time in the industry," and expressed her ambition, "Along with the U.S., Poland, Vietnam, and China, this year we will expand the global group meal business to new countries, and we plan to focus on strengthening export capabilities in the food business to embark on full-scale global expansion."

Finally, Vice Chairperson Ku emphasized, "I will definitely make this company, which I promised upon my inauguration, a place where members can fully demonstrate their capabilities and receive the best rewards for their achievements," and urged, "Let’s believe in Ourhome’s potential and make the most of opportunities to rise as the strong number one Ourhome."

Ourhome is expected to record sales of about 1.72 trillion KRW and operating profit of approximately 25 billion KRW last year. Although it posted losses in 2020 due to management difficulties such as COVID-19, it succeeded in turning a profit within a year after Vice Chairperson Ku Ji-eun took office and initiated management innovation.

This content was produced with the assistance of AI translation services.